inside business NEWSTRADE
Guardian praises indie newsagents Following the launch of a six week voucher promotion in conjunction with the NFRN, The Guardian has praised independent newsagents. After seeing the promotion get off to a strong
start, which saw thousands more promotional leaflets being ordered by participating retailers, Kai Muxlow, Guardian Head of Newspaper Sales, said: “We would like to take this opportunity to thank the NFRN and their members for the opportunity to work with them on our current promotion.We have been impressed with the how this promotional opportunity was structured, put into reality, communicated and adopted by the NFRN members involved.” NFRN National News Development Manager Brian Murphy said: “We would like to thank all members for getting behind this promotion.We are confident that it will create the very platform required for newspaper and magazine publishers to work with the NFRN in new ways.”
The Times trials free
delivery The Time and The Sunday Times are being delivered free in the London area for three months as part of a marketing campaign. According to News International, copies will be delivered before 7am to any address within the M25. At the moment there are no plans to extend the service to Scotland. Suzi Watford, Marketing Director, The Times
and The Sunday Times, commented: “This is a fantastic service and we’re pleased to promote it as part of our great value subscription offering.”
Guardian’s Weekend mag joins iPad app
In a worrying development for local retailers The Guardian has revealed that its iPad electronic edition has been downloaded more than half a million times since it launched in October 2011. In January the app included the Guardian’s
Weekend magazine for the first time, resulting in the newsstand losing another point of difference to the app. Merope Mills, editor of the Guardian Weekend magazine, said: “Weekend magazine’s stunning photography perfectly suits the form and the clean, modern design of our app on iPad. Readers will be able to enjoy a leisurely read of our award-winning longform journalism or flick through the galleries of ‘Your Pictures’.” The iPad app’s free trial period ended in mid-
January, and with subscription fees now required, local retailers will be as keen to keep an eye on the results as the publishers.
Leading regionals ditch broadsheet for compact size T
he Dundee Courier has relaunched as a compact- sized newspaper. The paper’s
Editor, Richard Neville, said the reduction from broadsheet sized would lead to a “brighter, bolder” paper. Meanwhile, the Aberdeen- based Press & Journal printed its last broadsheet edition in mid-January, switching to a compact format. The paper previously printed compact versions on Saturday and Monday. The Falkirk Herald also recently ditched its traditional format for a more compact size.
The DC Thomson-published Dundee Courier is one of the biggest regional newspaper in the UK. Neville said: “[This] is a new dawn for The Courier. In these challenging times for newspapers it represents a significant investment in a title that is second to none at serving its community and is produced with the highest standards of integrity.”
December circulation crash for dailies
T
he distraction of Christmas caused a customary drop on December’s news- paper circulation, with severe month on month dips in Scotland. The Scottish Sun recorded a circulation of 302,823, which was down a 3.3% on a monthly basis (and 3.8% yoy), however the paper enjoyed a stronger performance than December 2011 when the fall was 6.9%. The Daily Record saw a Decem- ber dip of 1.3%, which compared to a 2011 December fall of 4%. Year-on-year The Record remains sluggish, with a fall of 5.17%. Moving onto the daily broadsheets and The
Herald remains the biggest title, with 46,215 circulation which was a very moderate drop from November. Year-on-year the title is down 9.9%. The Scotsman, which has dropped 6.14% over the last yer, saw its December circulation fall only marginally from Novem-
34 l SCOTTISH LOCAL RETAILER l FEBRUARY 2012
ber, to 38,159. Both The Guardian and i, the compact version of The Independent, grew between November and December, with the titles having respective circulation of 12,677 and 14,437.
In the Sunday market, the Sunday Mail
shifted 352,285 copies, marking a 4% annual increase. Month-on-month circulation was down 2.2%, compared to last December when monthly circulation fell 3.5%. The paper has lost around 35,000 sales since its peak in the aftermath of the News of the World’s closure. Elsewhere in the Sunday market, The
Sunday Post had 216,717, while The Sunday Mirror continues to enjoy its new position as number two tabloid with 38,561. The Sunday Times remains the leading broadsheet, on 51,455.
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