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Fashion Forecast continued from page 34
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PR Sunglasses carries thousands of sunglass styles, including its best selling Sports Wraps, Lady Fashion Frames and Reading Glass lines. Last year, the Aviator and Wayfarer lines were popular, a trend Chien believes will continue into the spring of 2012. “However, while everyone was looking for “retro” styles last year, in 2012 more colorful frames will be popular,” she adds. And for low wholesale prices ranging from $13 to $36 per dozen, retailers can offer these new neon styles and make a decent profi t margin at $5.99 to $24.99 retail per pair. In addition to numerous styles, colors and varieties of eyewear, PR
continued on page 38
CARACTERÍSTICA Sobre Lentes de
Sol de Moda continuado de la página 34
See us @ ASD Las Vegas
LV Conv. Center March 25-28
Wholesale pueden estar seguros de que nuestro personal conoce perfectamente no sólo el producto, sino que también conoce los lugares de venta. Esta comprensión de ambos lados de la industria nos permite dedicarnos efi cazmente a la atención al cliente, ofrecer envíos inmediatos y a precios bajos”, resalta Bachelder. Se enorgullece de vender y enviar sus productos a diversos tipos de vendedores minoristas, incluso tiendas de regalos, autoservicios, puestos en centros comerciales y mucho más, ya que considera que sus productos se pueden comercializar en cualquier lugar. “Observamos que muchos de los distribuidores que se introducen al mercado son agentes suministradores”, afi rma Bachelder. “Ello nos facilita diferenciarnos y actuar como importador directo con una gran selección de mercadería y, de esta
continúa en la página 38 36 February 2012 For The Best Service Say You Saw It In The East Coast Merchandiser
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