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email: orders@mybargainbin.comSURPLUS.NET New Castle, Delaware Member FEATURE Sunglasses


Fashion Forecast continued from page 18


model is simple. “We sell to anybody who buys wholesale sunglasses. It could be jobbers, convenience stores, fl ea markets, or kiosks in the mall,” notes Bryan. Pacifi c Link knows that customers need information about the variety it offers, especially regarding new products. To that end, Pacifi c Link’s website, www.sunglassespacifi clink. com, launched a new redesign in January, serving as an invaluable news and buying aid. “Customers can go there and look at every product we have,” Bryan says. There is also an option to see upcoming styles. Keeping up with constant change is a part of the company’s success. “We keep up with the current trends, which seem to change every two or three months,”


continued on page 22


CARACTERÍSTICA Sobre Lentes de


Sol de Moda continuado de la página 18


actuales del mercado de lentes de sol”, comenta Ron Bryan, Director de Ventas y Marketing. Sin embargo, Pacifi c Link tiene intenciones de continuar con su propia línea de lentes de sol deportivos, Element 8. Mediante la actualización de ofertas todos los meses, la empresa sostiene que los lentes deportivos continuarán siendo una parte importante del negocio. Independientemente del estilo, “en promedio, el precio mayorista asciende aproximadamente a US$24 por docena, y ofrecemos descuentos por compras en cantidad”, afi rma Bryan. Aún después de la actualización del inventario, la estructura de precios continuará siendo básicamente igual. “Continuaremos ofreciendo descuentos


continúa en la página 22


20


February 2012


For The Best Service Say You Saw It In The East Coast Merchandiser


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