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groups will enjoy ocean views, tasty food, generous drinks, and favorite beach tunes. The LandShark Surfshack offers a variety of merchandise themes around the beer brand LandShark Lager, as well as a selection of SkyWheel souvenirs. Known for its spectacular theatres and live performances, the Myrtle Beach area

his buccaneers Captain Kidd and Anne Bonnie when they sailed the Carolina coast. The pirates battle each other for treasure on deck, in the water and in the sky above their full-size pirate ships in a 15-foot-deep indoor lagoon. Spectacular acrobatic competitions, live animals and a new, original score by Dolly Parton and Mark Brymer create an immersive adven- ture experience. Another major theatrical development

The new $15 million SkyWheel gives riders a spectacular view of the ocean, coastline and skyline. Photo courtesy of Michael Slear.

this year inaugurated a number of major new theatrical transformations. Always an appealing draw for visiting groups, the area’s theatrical renaissance adds even more allure. In a dramatic change, Dolly Parton is hoisting the Jolly Roger and tilting her sails to the wind. After a 19-season run, the re- nowned singer has changed the theme at her Myrtle Beach dinner theater from Di- xie Stampede to Pirates Voyage. Opened in June after an $11 million transforma- tion, the new adventure attraction features buccaneer battles and a pirate feast. The interactive experience of Pirates

Voyage allows guests to experience the excitement and spirit of Blackbeard and

this year was the move of Legends in Concert from its Surfside Beach loca- tion to a fully renovated facility adjacent to Planet Hollywood at Broadway at the Beach. After fifteen years, Legends’ live tribute artist production is further en- hanced by the new $1 million upgrade, which includes a 600-seat state-of-the- art entertainment facility, with projected stage and side stage monitors for optimal viewing, enhanced lighting and color LED lighting in the lobby, as well as 50 VIP table booths. Additionally, the new Legends in Con-

cert location enables groups to enjoy a plethora of restaurants, shopping desti- nations, hotels and other attractions just minutes from the theater at Broadway at the Beach, the largest festival entertain- ment complex in South Carolina. Of course, the Myrtle Beach area is a

bastion of world-class theatres and the Grand Strand’s other notable venues, including Alabama Theatre, The Caro- lina Opry, Medieval Times Dinner & Tournament and Palace Theatre, con- tinue to push the envelope to present fresh, exciting new live shows and en- tertainment (see accompanying story for more information). Another new attraction that groups

traveling to Myrtle Beach will want to see and experience is WonderWorks, the in-

MYRTLE BEACH ITINERARY  Day 2 Ever New and Timeless Traditions

Myrtle Beach Area • Breakfast at host hotel • Visit Brookgreen Gardens and its Low Country Center, Sculpture Gardens, Butterfly House & more

• Buffet or boxed lunch at Brookgreen Gardens

• Travel to Hopsewee Plantation for an afternoon tea and tour

• Shop along the coast for cultural arts and crafts including: quilts, sweet grass baskets, dolls, wood carvings, collectibles and memorabilia; also set up a craft class making sweet grass baskets or grass dolls

• Return to Myrtle Beach for a dinner and show on the town • Rest at your host hotel

 Day 3  Day 4

Coastal SC • Breakfast at host hotel • Stroll along the new Myrtle Beach Boardwalk & Promenade

• Ride the new SkyWheel Myrtle Beach

Brookgreen Gardens has more than 900 works of art surrounded by some of the most beautiful gardens in the East.

 Day 1

• Tour Broadway at Beach • Visit the new WonderWorks at Broadway at the Beach

Arrive in Myrtle Beach, SC • Check in at host hotel • Savor the delectable dishes from Myrtle Beach’s finest choice of restaurants that offer group rates

• Catch live entertainment at one of Myrtle Beach’s renowned theatres

• Return to hotel and settle in for an evening of rest and peace

4 • Fall/Winter 2011-2012

• Experience ocean depths at Ripley’s Aquarium

• Lunch at Giant Crab sumptuous buffet

• Shopping at Coastal Grand Mall • Catch live entertainment at one of Myrtle Beach’s amazing theatre’s

• Return to hotel; relax your weary bones and knotted muscles

For more information visit To arrange your group’s the Myrtle Beach Area itinerary contact Sandy Haines, Group Sales Manager, Myrtle Beach Area CVB, at 800-488-8998 or e-mail Sandy.Haines @

Depart Myrtle Beach • Breakfast at host hotel • Depart From Myrtle Beach

The city’s new $7 million Boardwalk is a perfect place for groups to take a walk and enjoy the sights and sounds of Myrtle Beach. Photo courtesy of City of Myrtle Beach.

novative $15 million, 50,000-square-foot attraction that also opened this spring. Lo- cated at Broadway at the Beach and billing itself as “an amusement park for the mind,” this 10-story tall, upside-down structure is the first of its kind in the Carolinas. WonderWorks features more than 100 interactive exhibits designed to appeal to all age groups, as they spark the imagina- tion and stimulate the mind. The attrac- tion also has an indoor-outdoor restau- rant, private meeting space for up to 100, and a full bar. From kids to adults, Won- derWorks offers unique packages to fit a variety of group types, sizes, and budgets. New attractions and improvements are

making Myrtle Beach more appealing all the time, and the recent addition of new non-stop flights is making it even easier to get to this remarkable area. In May, Spirit Airlines began offering non-stop

flights between Myrtle Beach and five new cities: Washington DC, Plattsburgh NY, Latrobe PA, Niagara Falls NY, and Charleston WV. Also, Porter Airlines is providing non-stop seasonal roundtrip flights from Toronto, Canada. Myrtle beach is ever-changing and

evolving, with a burgeoning number of exciting attractions, accommodations, restaurants and venues that are sure to keep groups entertained and enthralled as they return again and again to visit this world-class destination.

For more information visit To arrange your group’s visit to the Myrtle Beach Area, contact Sandy Haines, Group Sales Manager, Myrtle Beach Area CVB, at 800-488-8998 or e-mail Sandy.Haines @

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