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50 Pride Products FEATURES
or discount store in the New York tri-state area, you can fi nd the Pride brand in nearly every store that you walk into, I would bet.” On top of the disposables line, Pride off ers a vast assortment of other general merchandise, both imported and made here in America. For exam- ple, the housewares line includes bedding items, frames and photo albums, candles, novelties and decorations, and some electron- ics and small appliances, while the dining and kitchenware section off ers cookware, food storage, glassware, tableware, and other kitchen tools. Each product has a diff erent case size. In the middle of November, Pride Products launched a new line of rigid, high quality computer
and cell phone accessories called Yellow Dragon, that went nationwide. “IPad, computer and cell phone cov- ers are so expensive, and we’re introducing them at pennies on the dollar compared to national brands,” Emrani notes. “If you go to the Apple Store for an Ipad case, you’re looking at 60 to 90 bucks, but you can fi nd the same quality and style case for $6 each distributed through Pride.” Despite the growth of the
business, Pride is still, at its heart, a small operation that does everything possible to please its
customers. “We stand out because of our employees,” Emrani adds. “I have good employees, and customers look at us as a family. Most of our employees have worked
Continued On 60
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