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40 Wuu Jau Company FEATURES
such as the ability to track the status of an order or look at the invoices of previous purchases. Additionally, the new system will make pricing more fl exible, especially for long-time buyers. “Basically, what we want to do is generate a quote, so our sales team can give the customer a call back and negotiate on the price,” he notes. “Because we have a price match guarantee, when cus- tomers add items to their cart they’ll get a call back, and a sales person will go over the prices and service, and what we can do to make the order exactly what they’re looking for.” T e updated site should be ready and operational by March or April. Lu says Wuu Jau stands out because of its creativ-
ity, always coming up with new ideas fi rst, and explains that his mother started the trend of giſt box knives aſt er
going to an art show, seeing something in a giſt box, and thinking a knife or col- lectible would look nice in one. Also, the wholesaler was an innovator in samurai swords. “In the late ‘80s, my dad went to a trade show, and at that time, importing from China was just starting,” Lu says. “With cutlery like samurai swords, most of them were handmade and really high qual- ity stuff from Japan, and my dad noticed that people really liked them, but the prices were near $1,000 each. So he thought if we imported something like this from China, and it doesn’t have to be as functional, it could be more aff ordable for the average
person who just wants to collect and put it in a display or case. At the time, there wasn’t anybody importing three- piece samurai sword sets, and a couple of the Japanese
Continued On 48
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