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28 Handbag Wholesalers Fashion Forecast FEATURES
line was seven years ago, when we decided to begin doing collegiate products, and that is what we are most into now. We are licensed to do wom- en’s accessories at most major universities.” Because Bethel has its own facility in
China, it can control the type and quantity of the products made far more easily than most wholesalers. Bethel has a number of unique fashion handbags, including the colle- giate licensed products that are not available anywhere else. T e wholesaler is the number one collegiate hand- bag manufacturer, and is always updating its product line. “If we do not change the products, then we are not really a fashion wholesaler,” Kim notes. “I would say at least every quarter we have new products coming out, whether it is in college or in fashion. With fashion bags, we probably come out with new styles more regularly, and the jewelry is always changing as well. If our website is not changing, then there is some- thing wrong.” Bethel’s fashion prod-
BETHEL INTERNATIONAL, INC. 4610 Bragg Blvd., Fayetteville, NC 28303 Tel.: 910-868-4554 • Fax: 910-868-3658 Website:
www.bethelwholesale.com
member by showing a tax ID. T ere is a $100 minimum for all orders. Modern Fashion Handbags has
been in the handbag industry for the
“At least every quarter we have new products coming out, whether it is in college or in fashion.”
ucts and collegiate items are divided into two diff erent web- sites.
BethelWholesale.com features all of the wholesaler’s fashion products, and
Esandol.com showcases only collegiate items. While
BethelWholesale.com has all the collegiate items listed, it does not provide as much product description as
Esandol.com. Both sites are easy to navigate, although Kim notes that Bethel Wholesale’s catalog can be a lit le daunting to users, simply due to the huge num- ber of products off ered. Pricing is only avail- able to those who log on and become a
MODERN FASHION 1875 N. MacArthur Dr., Tracy, CA 95376 Tel.: 209-830-8899 • Fax: 209-830-8818 Website:
www.modernfashionhandbags.com
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 30 February 2012
Jay Kim, general manager for Bethel International.
past 20 years, selling wholesale from California since 2007. What enables Modern Fashion to thrive is the company’s ability to keep its product line up-to-date. “Our prices are very low and the quality is good,” says Tony Xu, manager. “We always update our styles to have the newest things, and every two weeks we have new arrivals.” Manufacturing its own women’s products such as fashion handbags, purses, wallets, belts and accessories, the wholesaler has a low price guarantee, and Xu notes that buyers should be able to eas- ily sell the handbags retail at keystone, if not triple on certain designs. Xu adds that the com-
pany website is very secure
and easy to navigate because it is divided into distinct product lines, with a new arrivals section, and catego- ries that make it simple for users to fi nd specifi c items. In addition, each product’s page has a reviews section, where customers can see what previous buyers have to say about items, and the site has a list of the whole- saler’s ten best sellers. Customers must fi rst create an account with Modern Fashion, including their com- pany tax ID number.
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