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26 Handbag Wholesalers Fashion Forecast FEATURES
still come and buy.” She also notes that certain styles fl y off the shelves, regardless of the season or the economy, and even if Fashion Express has thousands of the items, they are hard to keep in stock. Lin says the wholesaler has a policy of hiring professional people with good customer service and interpersonal skills, preferably with college degrees, to maintain a high standard of operation. Fashion Express US recently revamped its
website to make the ordering process simpler, and give users the opportunity to select color and quantity together on one page, while maintaining the clean, easy-to-use interface the company has utilized since launching its site in 2006. Additionally, customers can subscribe to the Fashion Express email newslet- ter, which oſt en announces new styles before they are offi cially released, and off ers a chance to pre-order. Sellers can expect a signifi cant markup on some products, with Lin noting certain models sell wholesale for $15 or $16 and retail for as much as $70. YaYa Fashion, a Califor-
YAYA FASHION 114 E 12th Street, Los Angeles, CA 90015 Tel.: 626-258-0008 • Fax: 626-258-0020 Email:
yayafashionus@hotmail.com Website:
www.yayafashionus.com
sends newslet ers to customers to let them know about sales and new products. YaYa’s website, created in 2011,
is highly functional and easy to use. “Our
“Sometimes we even call customers just to ask them what kinds of styles they want.”
nia based handbag wholesaler, prides itself on having superior prices for popular styles, with designer-inspired leather-like bags produced in its China factory that feature images such as animals and fl owers. Because YaYa does its own manufacturing, the whole- saler can completely control both the quality and price, allowing for bet er deals and a selection of unique mer- chandise that others cannot off er. “We are trying to grow our company and maintain a good relationship with our customers, so we pay at ention to everything,” says Emma Hou, manager of YaYa Fashion. “T is means always thinking about new designs. Sometimes we even call customers just to ask them what kinds of styles they want. It is very important to have good customer ser- vice and make sure people are satisfi ed. In this market, where there are so many handbag wholesalers, buyers are looking for style, price, and good customer service.” YaYa oſt en has special promotions and occasionally
Emma Hou, manager of YaYa Fashion
website has many options for customers,” Hou notes. “T ey can compare products and add them to a wish- list, and we have a very good shopping cart. T e site is updated two or three times every week, so we have new products frequently and it is highly secure. Customers can provide all their credit card information on our website without any problem.” T e minimum order size
is $100, and YaYa is currently off ering free shipping for orders over $300. Hou adds that the company will soon open a store in downtown Los Angeles, allowing consumers to see and touch the handbags in person.
“Customers have questions and sometimes they worry about the bag’s quality,” she says. “In the fashion district there are a lot of diff erent handbag stores, and this will allow people to walk in and check the bags, and we are sure they will like us.” Bethel International, Inc. has a huge variety of fash-
ion handbags and jewelry, with more than 30,000 prod- ucts in stock. Located in Fayet eville, North Carolina, the company was started in 1990 and initially started small, selling a few items at fl ea markets and eventu- ally growing the business into a 30,000-square-foot showroom, built in 2003, with a manufacturing plant in China. “Over the course of 20 years, the product line has changed a lot, but right now we deal mostly in costume jewelry, handbags and scarves,” says Jay Kim, general manager. “T e most signifi cant impact on our product
Continued On 30 28 February 2012
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