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24 Handbag Wholesalers Fashion Forecast FEATURES
In addition, with so many handbag wholesalers in
business, companies try to diff erentiate themselves through off ering superior prices, customer service, unique designs, and low minimum order sizes. Hua Fu International Trading Corporation,
a wholesaler based in New York, has been selling leather-like handbags, scarves and wallets since 1997. With handbags, messengers, totes, back- packs, and evening bags available in a variety of sizes, shapes, colors, pockets and straps, each Hua Fu bag is made with high quality materials and features double needle stitching and bounded edges. While Hua Fu has a wide range of products, larger bags have dominated sales recently. “T e bags that are doing really well right now are mostly big everyday bags,” says Erxi Chen, store manager. “We sell a lot of those, because they are very trendy right now; a lot of celebrities are carrying big bags. Also, they are popular right now because it is win- ter, and people like totes that they can put a lot of stuff in. T e quality is really good, so you can carry them for years.” For example, Chen notes that product numbers A16, 80055, A98, F16 and B5 are aff ordable everyday bags that have been sell- ing especially well lately. The wholesaler’s website
gives customers the opportunity to purchase Hua Fu’s merchan- dise simply and quickly using a credit card or PayPal. “It is very easy to use, and every- thing we carry is on the website, with pictures that allow you to see each item,” Chen adds. “Everything online is in stock, and we have pret y good quantity of each style and color, so its not sold out as soon as you place the order. Hua Fu has a 99 percent fulfi llment rate, and we do not charge any handling fees. We charge only what UPS or other freight companies charge us.”
FASHION EXPRESS US 133 W. 30th St., New York, NY 10001 Tel.: 917-463-0611 • Toll Free: 877-339-5477 Email:
services@fashionexpressus.com Website:
www.fashionexpressus.com
HUA FU INTERNATIONAL TRADING CORPORATION 875 6th Avenue, New York, NY 10001 Tel.: 212-268-9985 • Fax: 212-268-9828 Email:
customerservice@huafu.org Website:
www.huafu.org
Chen notes that markup depends on the area where the seller is located, as New York sellers usually can make at least double,
but markup can be as high as 300 to 400 percent in other cities. T e minimum order is $100, but only $50 for fi rst time customers, and turnover time is one business day. All of Hua Fu’s merchandise, which is consistently being updated with new styles, can be viewed at the company’s storefront at 875 Sixth Avenue in New York, open seven days a week. Fashion Express US is also headquartered in New
“Big bags are very Erxi Chen, Hua Fu store manager
trendy right now; a lot of celebrities are carrying big bags.”
York City, and began as a handbag retailer in downtown SoHo before expanding into the wholesale business. Now operating out of a midtown Manhat an store with a three fl oor warehouse located directly behind the showroom, the com- pany designs, imports and manu- factures fashion trend handbags that can be ordered online or picked up at the physical loca- tion. “We have casual, everyday fashion handbags that you can carry to work, or use aſt er work,”
says Lisa Lin, sales manager for Fashion Express US. “We have a really good customer base, so even with the economy we are doing very well. If people ordered $1,000 from me before, now they come back with $600 or $700, which allows us to survive well through this slow economy. We are relatively lower-priced than our competitors, usually $2 or $3 less per handbag, so we rely on quantity.” “We depend on long term business relationships with our customers, because that is how we can really survive,” Lin adds. “Because this is a very challenging period, everyone is a lit le sensitive about pricing, but when we have good styles, they
Continued On 28 26 February 2012
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