Go Back to
www.WebWholesalerMagazine.com CURRENTS
AFTER SEEING Amazon increase its sales 42 percent in the fi rst nine months of 2011, partially due to the suc- cess of the Amazon Prime membership program, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller, and is currently in talks with Gap, OfficeMax and Macy’s to be involved as merchants, according to a report on
Time.com. Prime off ers shoppers two
Google Takes On Amazon Amazon receives
three to four times as many product
day delivery on all items for a $79 annual fee, but Google’s program would get the merchandise to the customer within one day. T e Wall Street Journal reports that users would search and order items for a fee, as Google at empts to loosen Amazon’s grip on the online retail business.
related searches as Google does.
Because online shoppers primarily conduct their
searches directly through Amazon, Google does not get advertising revenue on these searches. According to comScore, Amazon receives three to four times as many product related searches as Google does, and as local search advertisement revenue is around $6 billion each year and growing, Google wants to get a bigger piece of the pie. T e new program would not be the fi rst retail venture for Google, which previously introduced the Wallet, for making payments with mobile devices, and Google
Off ers, a daily deals service. T is piece was adapted f om an original story on
Time.com.
Mobile Cyber Monday
ONLINE SPENDING reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore. Much of the gain can be at ributed to the increase in customers using mobile devices for holiday shopping. IBM reported that mobile traffi c to ecommerce sites rose from 3.9 per- cent of all traffi c on Cyber Monday 2010 to 10.8 percent in 2011, with sales increasing from 2.3 to 6.6 percent. In addition, PayPal Mobile reported a 552 percent year over year spike. Total retail traffi c was driven 4.1 percent by iPhones,
3.3 percent by iPads, and 3.2 by Android phones, IBM noted. “Right now, it looks like 35 percent of all mobile
sales are going through the iPad,” said John Squire, chief strategy offi cer for IBM’s Smarter Commerce Marketing. “Sales on the iPad are growing at a faster rate than online sales as a whole, and faster than other mobile devices.” In addition, a report by Wakefi eld Research and
Motricity noted that 70 percent of shoppers who bought from their mobile devices made more purchases in 2011 than in 2010, with smartphone owners between 25 and 44 nearly twice as likely to believe that shopping from their mobile device was more convenient than those aged 18 to 24.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 22 February 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76