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www.WebWholesalerMagazine.com WEB PROFITS by Eric Leuenberger
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PUBLISHER Ronald A. Fisher: 203-748-2050 ext.107
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CONTRIBUTING EDITORS Eric Leuenberger: 1-866-602-2673
eric@enhancedconcepts.com Jaclyn Allard:
203-748-2050 ext.105
jaclyna@sumnercom.com
AdWords Express
2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google. In this article, I will cover some pros and cons of the service, as
well as clear up a few informational elements surrounding this new advertising channel and how it diff ers from traditional Google AdWords. Google developed AdWords Express primarily for local businesses seeking to advertise on the Internet. Because of this, users must have a mailing address for their business, although they have the option of hiding that address by making it private. AdWords Express is local search advertising, only easier. It takes just a few
minutes to set up an ad, and management is basically automated. T is means there is no need to touch the account once it is up and running. Even targeting is automated. T is makes it ideal for businesses that want to advertise to a local audience, without the time restraints of actually managing the account. For example, when a user searches for “fl owers in Dallas,” the ad will be displayed,
Continued On 12 10 February 2012
Local Marketing With Google
Justin Carretta:
203-748-2050 ext.109
justinc@sumnercom.com
EDITOR Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com Nat’l Trade Associations
PRODUCTION Robert Siel, Director: 203-748-2050 ext.103
robs@sumnercom.com
Tracy Parisi:
203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson:
203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat:
203-748-2050 ext.123
lindak@sumnercom.com
CIRCULATION DIRECTOR Nancy Savarese: 203-748-2050 ext.112
nancy@sumnercom.com
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© 2012 SUMNERCOMMUNICATIONS, Inc.
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