Economic difficulties notwithstanding, the “face of the industry” appears surprisingly healthy


The 2011 Profiles of Success R > By Patricia Amend


eviewing IHRSA’s Profiles of Success: The Annual Industry Data Survey of the Health and Fitness Club Industry is a bit like gazing at “the face” of the industry. For the past 30 years, IHRSA has published this annual report, which presents a wide range of benchmarking data that thousands of club operators utilize to compare their business’ performance with that of their peers. Doing so provides them with a sense of their club’s strengths and weaknesses and of the possibilities for improvement. A host of equipment manufacturers, market researchers, students, financial analysts, and journalists also consult the report regularly to obtain a clear picture of what’s happening in the industry at any given point. “As in previous years, the just-released 2011 edition of Profiles of Success begins with a comprehensive overview of the industry,” notes Melissa Rodriguez, IHRSA’s senior research manager. “This overview is followed by comprehensive financial performance data categorized in a number of useful ways—by club type; income and balance sheet analysis; figures on membership pricing, programs, and other profit centers; and operat- ing benchmarks for payroll, member retention, EBITDA, and other metrics.” A joint effort between IHRSA and Industry Insights, Inc., a leading research


firm, Profiles is based on an extensive, confidential survey completed last April by 88 club companies that, together, represent a total of 757 facilities. Their responses reflect their business’ experience in 2010. Some 66% of the respondents were opera- tors of multipurpose clubs; 34% operated fitness-only facilities; and 52% managed multiple operations.


ihrsa.org | FEBRUARY 2012 | Club Business Internat ional 45


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