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| CBI Interview |


huge industrial machines. If you ask CEO Bob Chapman what his company does, he’ll say, “We help great people do extraordinary things.” The company focuses intently on looking after its employees and ensuring that they go home, every day, gratified by the work that they’ve done. It’s an unbelievable environment, and the result has been an average 17% year-over-year growth for the past 20 years. The company’s culture is simply


amazing. For example, during the recession, they got hammered like everyone else, and, for the first time, were looking at layoffs. They decided, instead, to ask people to take voluntary furloughs. No one was obliged to, but everybody wound up taking four weeks of unpaid leave. The cultural mindset was such that everyone was willing to suffer a little so that no one had to suffer a lot. Everyone, including management, took part, and there weren’t any layoffs. And, once the tough time had passed, the company made everyone whole, making up all of the salary dollars and the 401(k) contribu- tions lost during the furlough. Barry-Wehmiller put its people before its numbers.


CBI: One of your favorite consulting examples, it seems, is the tale of the dramatic competition between the Wright brothers and a less-successful, contemporary would-be aviator, Samuel Pierpont Langley. What did the brothers have that Langley didn’t?


SS: Langley was driven by his desire for fame and fortune. The Wright brothers were compelled by a purpose: they wanted to do something that had never been done before, and, in the process, to do something good for the world. Langley had the recipe for success—funding from the War Depart- ment, the best engineers that money could buy, and The New York Times rooting for him enthusiastically ... The Wright brothers’ team had no money, no connections, and no college educations. Every person on it was a volunteer. It was their drive and their belief that they


were part of something—something bigger—that made their team so much more effective than Langley’s. The Wright brothers and their crew were driven by a cause higher than self- interest. They understood, felt, knew, the why of their historic endeavor. Today, everyone knows who the


Wright brothers were. Very few remember Langley. —|


SEE HIM IN PERSON!


Simon Sinek will speak on the topic of “How Great Leaders Inspire Action” at 8-9:30 a.m. on Thursday, March 15, during IHRSA’s 31st Annual International Convention and Trade Show in Los Angeles. His presentation is generously sponsored by Precor, Inc. To register for the convention, log on to ihrsa.org/go2012. —|


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ihrsa.org |


FEBRUARY 2012 |


Club Business Internat ional 35


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