31st Annual International Convention & Trade Show March 14-17, 2012 • Los Angeles, California USA • L.A. Convention Center
> GENERAL SESSION SPEAKERS
WILLIAM TAYLOR Founding Editor, Fast Company, and Best-Selling Author
> Practically Radical: Transforming Your
Company and Challenging Yourself Wednesday, March 14, 2012 | 5:30pm - 6:30pm Sponsored by Matrix Fitness
Using lessons set in a variety of fields (from health care to software, from automobiles to financial services, from hotels to hospitals) Bill shows his audience how to shake up their industry, transform their com- pany, and recharge themselves. Here are some of his core messages:
• What you see shapes how you change. The most successful com- panies don’t just outcompete their rivals; they redefine the terms of competition by embracing unique ideas.
• Where you look shapes what you see. The most creative CEOs aspire to learn from innovators far outside their industry as a way to leapfrog their rivals.
• There’s nothing wrong with your organization that can’t be fixed by what’s right with your organization. Savvy change agents don’t disavow the past. They rediscover and reinterpret what’s come before as a way to develop a line of sight into what comes next.
• The best way to change your business is to make change a normal part of doing business.
About William Taylor Bill Taylor is an agenda-setting writer, speaker and entrepreneur who has shaped the global conversation about the best ways to compete, innovate and succeed. His latest project, Practically Radical: Not-So- Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself, is based on in-depth access to 25 organizations that are making deep-seated changes under the most trying circumstances imaginable. These organizations — from hard-charging technology companies to long-established nonprofits, from hospitals to automakers to banks — are mastering a set of strategies and practices that define the work of leadership in turbulent times, ideas from which every leader can learn.
JOE MOORE President and CEO, IHRSA
> “State of the Industry” Report Thursday, March 15 | 8:00am - 8:30am
There has never been a better time to be a part of the health club industry. Joe Moore, IHRSA President and CEO, will tell you why as he shares current research on how the industry is doing.
SIMON SINEK Founder, Simon Sinek Inc., and Author
> How Great Leaders Inspire Action Thursday, March 15, 2012 | 8:30am - 9:30am Sponsored by Precor Incorporated
It all starts with why.
How does one idea do so much? Simple. It doesn’t matter what you do, it matters Why you do it.
With a little discipline, anyone can learn to inspire. In this presentation, Simon Sinek offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.
Because it’s all based on how people think and act, this unique view of the world has application in big business and small business, in politics and non-profits. Though some people have a natural ability to start with why, this presentation offers compelling evidence that, with a little discipline, anyone can learn how to do it.
About Simon Sinek
Simon Sinek teaches leaders and companies how to inspire people. His book, Start With Why, How Great Leaders Inspire Everyone to Take Ac- tion, was voted one of the best leadership books of 2009. Sinek is lead- ing a movement to find, celebrate and encourage the next generation of great leaders. He writes, consults and speaks all over the world about the concept of “Why” — the purpose, cause or belief that drives every one of us. Having a clear sense of “Why” is the one common factor that all great leaders, those able to inspire those around them, possess.
2 IHRSA 2012 - 31st Annual International Convention & Trade Show • March 14-17, 2012 • Los Angeles, CA USA
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