| IHRSA Report | Member News
ASSOCIATE PROFILES BodyMedia
ASSOCIATE NEWS
American Council on Exercise u
Jonathan Ross and Lawrence Biscontini, M.A., have u BodyMedia FIT is an on-body monitoring
system that consists of the BodyMedia FIT Armband monitor, the online Activity Manager, an optional display, and free downloadable apps for mobile device users. When worn, BodyMedia FIT Armbands automatically and accurately track calories burned, steps taken, and minutes engaged in activity, along with monitoring the quality of one’s sleep. The information tracked can be easily evaluated with BodyMedia’s online Activity Manager, and adding the easy-to-use food log creates a compre- hensive system to improve weight loss. For more information, contact the com- pany at 412-288-9901;
bodymedia.com. —|
Muscle Up Marketing Lawrence Biscontini
joined the team at the American Council on Exercise (ACE). Ross, who is senior consultant, personal training, is a recognized speaker, author, and thought leader in personal training, and will help with ACE’s Integrated Fitness Training Model, which spans the health-fitness-perfor- mance continuum. Biscontini, who is senior consultant, group fitness, is known for creating award-winning group fitness and personal training programming for clubs and spas internationally. He will help develop and expand ACE’s group fitness instructor certification, and support continuing education. For more information, contact the company at 858-279-8227;
acefitness.org. —|
Core Health and Fitness u
Core Health and Fitness, LLC, the corporate
holding group for the Star Trac and Stair- Master brands, has signed an exclusive global license with Nautilus, Inc., to utilize its TreadClimber patent technologies for the commercial fitness market. The unique modality combines treadmill and stair- climbing movements into a user-preference motion. “TreadClimber was extremely popular with consumers in the commercial setting, and we believe that many club members will be excited to see the product and technology return,” notes Bill McMahon, the chief operating officer for Nautilus. For more information, contact the company at 800-228-6635;
startrac.com. —|
Fitness EM, LLC u Fitness EM, LLC, has appointed Mark Ish to the position u Muscle Up Marketing is a full-service
health club marketing and advertising agency that offers the latest technology and services for health clubs, including text message/mobile marketing, e-mail marketing, social media management, QR codes, and more. Integrating these services allows clubs to develop a true multichannel advertising campaign, attract more members, and distinguish themselves from competitors. The company is well-known for its history of prompting maximum response on direct- mail postcards for its clients, and its staff consists of gym marketing experts who have extensive knowledge and experience in the industry. For more information, contact the company at 800-516-4480;
muscleupmarketing.com. —|
122 Club Business Internat ional Mark Ish
of national sales director, reporting to Steven Sandler, the vice president of sales. Previously, Ish was the vice president of sales and marketing at Altus Athletic, and formerly, he was the director of sales for Wham-O, where he managed the sporting goods and big-box retail channels. “Mark brings a wealth of experience in the fitness and consumer packaged goods businesses, and he represents the next step in building our organization,” says Sandler. Ish earned his bachelor’s degree in business adminis- tration from San Diego State University. For more information, contact the company at 800-704-5561;
empowerfitness.com. —|
| FEBRUARY 2012 |
ihrsa.org
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