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Fashion Forecast S


Sunglasses


unglasses started to become more popular in the early 1900’s, especially among movie stars. As a result, modern


day sunglasses are in vogue as a fashion accessory, bought for their designs, colors and shapes, rather than for necessity. While sunglasses are one of the easiest ways to protect eyes from damage from the sun, the fashion accessory has a more glamorous purpose in the eyes of wearers. It’s this glam factor that has kept Kachina LLC in the sunglass market for a decade, giving retailers and their customers access to the newest looks, as well as great varieties in the hottest trends, at affordable pricing. “We have repeat customers because we offer value and an exceptional line of products,” says CEO, Guy Weizmann. Categorized into four t iered collect ions,


Kachina’s line of products has something for every look and every personality. The Iron Collection offers style and affordability. The Silver Collection carries those trendy seasonal looks. Then there


is the Gold Collection for a more bold and refi ned choice, and the Diamond Collection is specifically made for the fashion driven buyer. And while style may be at the top of a wearer’s list of priorities when purchasing sunglasses, protection is still the purpose. “We let our customers know that behind the fashion there is — cont’d pg. 64


COMPANY SPOTLIGHT


Pallet Bargains from AML T


he saying goes, “Someone’s trash is someone else’s treasure.” And while clearance items, customer returns, and surplus


inventory aren’t necessarily to be categorized as trash, they are no treasure to full-price retailers looking to generate cash fast. However, off-price retailers are looking to resell these “throw-aways” at a signifi cant discount, taking advantage of forecasting mistakes made by their counterparts in the full- price retail sector. Connecting buyers and sellers has often been a challenge in the business of off-price merchandise, except for American Merchandise Liquidators (AML), a company that self professes, “Buying inventory is our business.” With 19 years of experience as a brick — cont’d pg. 76


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FEBRU


BRUARY 2012 • Y 2012 •


2012 • VOL. 23 • NO.3


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