This page contains a Flash digital edition of a book.
News & Views


‘Health by stealth’ project in Lincolnshire is expanded


An innovative project to reduce salt, saturated fat and calories in popular curry dishes is expanding to include a further 20 restaurants within Lincolnshire. The so-called health by stealth pilot was recently highly commended by judges in the Health Service Journal’s (HSJ) Best Social Marketing Project Award category.


A local chef working closely with five restaurants in Boston, Lincoln, Grantham, Metheringham and Sleaford made changes to their menu by offering an alternative healthier option to customers, without compromising on taste. Some dishes have reduced their fat content by over half and consumer testing has shown that customers can’t tell the difference.


The project is a joint venture between NHS Lincolnshire, Trading Standards East Midlands and Lincolnshire Trading Standards Team, Social Change UK and Cook Connect Ltd, supported by Food Standards Agency, Department of Health and National Social Marketing Centre. Joanne Hart, social marketing co-ordinator for NHS Lincolnshire says “It has proved so successful we are now working to recruit a further 20 restaurants onboard. This project really is innovative because we are trying to change the behaviour of those who supply the food, rather than directly targeting consumers to ask them to cut down or cut out. Most people already know that takeaway food can be unhealthy and we need to look at ways we can make it easier for


people to eat more healthily but still enjoy takeaway food.”


The health by stealth pilot began last June, when only one Lincoln curry restaurant was on the scheme, and was the steadily extended to other restaurants who are now in the second stage of the project, reformulating their menus and establishing discounts for customers on the healthier food choice. Kelly Evans from Lincoln-based Social Change UK, explains, ”We are hoping to ‘nudge’ customers towards choosing healthier dishes on restaurant menus by introducing special discounts such as 2 for 1 vouchers.


ARE YOU LOOKING FOR STAFF?


DO YOU NEED A SPONSOR LICENCE? ARE YOU LOOKING FOR GENUINE SKILLED CHEFS AND QUALITY FRONT OF HOUSE STAFF?


WOULD YOU LIKE THE BEST AVAILABLE EXPERTISE TO ENSURE APPROVAL OF ‘A’ RATED SPONSOR LICENCE?


CALL NOW ON 0141 314 3596 OR 07774 689708 AND ASK FOR HANS


WE CAN SUPPLY YOU EXPERIENCED INDIAN, CHINESE, THAI AND CONTINENTAL CUISINE CHEFS AND FRONT OF HOUSE STAFF DIRECT FROM INDIA, DUBAI, NEPAL, BANGLADESH, PAKISTAN AND THAILAND WHO ARE ALREADY IN UK.


WARNING! - PROTECT YOUR SPONSOR LICENCE! CALL NOW AND LET US HELP YOU MAKE SURE YOU HAVE EVERYTHING IN PLACE FOR AN EXPECTED OR UNEXPECTED VISIT FROM UK BORDER AGENCY.


ARE YOU HAVING SPONSOR LICENSING PROBLEMS? ARE YOU CONFUSED AND CONCERNED ABOUT HOME OFFICE RULES? IS UK BORDER AGENCY GIVING YOU A HARD TIME? ARE YOU FED UP WITH SOLICITORS? THEN FOR YOUR BUSINESS SAKE CALL US RIGHT NOW FOR THE RIGHT HELP FROM THE RIGHT PEOPLE


Goldstar Chefs Recruitment, Sponsor Licensing & Immigration Specialists for UK’s Asian Restaurant Industry At your service from 9.00 am to 9.00 pm - 7days (UK wide service) www.goldstarchefs.co.uk hans@goldstarchefs.co.uk


69 Buchanan Street Glasgow G1 3HL T: 0141 314 3596 F: 0141 339 8170 OISC REGULATED - REFERENCE NO. F201100296 Spice Business Magazine 25 January 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64