OFF THE BEATEN PATH 8


IALD RADIANCE AWARD


Early 2009, Europe’s largest telecommunications company Deutsche Telekom AG built a pedestrian bridge connecting two office blocks across a major traffic pathway in Bonn. The deck of the bridge stretches over 74 meters, forming one grand curve above the busy road. A dynamic lighting concept with interactive elements was designed by Licht Kunst Licht AG. The design accents the sweeping filigree


architecture of the bridge and artistically translates the client’s slogan to pedestrians: staff members and the public can now “Experience the Connection” on the bridge. Another particularly clear reference to Telekom AG is achieved by utilizing its CI color, magenta. “Not only does this bridge change lighting


effects when it senses humans encountering it, but it also hits the mark in messaging from its


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telecommunication sponsor - connections, luminous pathways, speed and creativity,” stated one IALD International Lighting Design Awards judge. “The designers have skillfully applied their efforts at making a showpiece that engages the public and is technically successful.”


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