are reorienting towards the implication of this growth in demand for bandwidth that is largely driven by video.
Network providers have already started to invest in and implement technologies and strategies that will help them benefit from this incredible growth in demand.
The flip side for the users of this improved infrastructure, that is the viewers and “small” content providers, will be a much improved quality of service. This means faster connection and smoother, continuous viewing of videos especially on mobile devices. And as the viewing experience improves, this, in turn, will create even more demand for videos and video services, and consequently will significantly increase the competitive pressure on those who do not use video.
In the words of the report:
“Unabated growth of online video traffic pushes telcos to develop their own CDNs (Content Delivery Networks).”
“For those who watch a lot of video on mobile devices, it is even better news. Currently, with progressive download technology, mobile data plans are dinged not just for the video that subscribers actually watch, but also for all the time that it takes to load. A subscriber might wait five minutes for a two-minute video to load and get charged for seven minutes of consumed data. Adaptive bitrate streaming [that is, the new technologies implemented by the infrastructure providers] can rectify this discrepancy and lower charges for data plans.”
Improved quality will lead to consumer expectations of at least the same level of quality in the future. Combine this with projected sales of smart phones, which, according to Nielsen, are expected to outstrip those of standard feature phones in 2012, and with the explosive growth of tablet sales, and you arrive at the following scenario:
Copyright © 2012
BigVideosForYou.com
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