Business Use of Youtube: 2 billion video views per week are being monetized globally.


Youtube has 10,000 partners, hundreds of which make six figures a year (according to Youtube).


Youtube Demographics: In the USA, Youtube reaches over 58% of total online audience for all age groups (except for over 65s where it reaches 48%). The share of Male and Female participants is at 58% for both.


Age 2-17


Share 55%


18-34 67% 35-49 59% 50-64 52% 65+


48%


Youtube Myths


Youtube is a giant. And as giants go, to reach all 800 million viewers on Youtube is impossible not just for the “little guys”.


But why would you want to reach everyone? Because you want your videos to go “viral”?


Calling Youtube a market place of 800 million customers or fans or followers – annualised: close to 10 Billion viewers – who are accessible at the push of a button is as much a myth as the need to create viral videos to be successful on Youtube.


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