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Putting insight at the heart of marketing


January 2012 Issue 145


Mike Fisher considers the value exchange that underpins all direct marketing activity


THE ‘VALUE EXCHANGE’ UNDER THE MICROSCOPE


DRASTIC MEASURES Who has the courage to fire the bottom 25% of their customer base?


DRASTIC TIMES,


Testing, testing and more testing is the key to integrating email into a multichannel marketing strategy


ADDING EMAIL TO THE MIX


SOFTWARE REVIEW


CLICKSQUARED’S MULTICHANNEL MARKETING HUB IN FOCUS


BUYER’S GUIDE TO CLEANSING


GUIDE TO PROCURING DATA CLEANSING SERVICES & SOFTWARE


ADDRESSING SOLUTIONS


WHAT NEXT FOR THE NEWLY CONSOLIDATED MARKET?


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