Email your letters & upcoming events to
abegley@dmarket.co.uk
Coming up soon...
Later this year... TFM&A 2012, Feb 28-29, London
The UK’s largest and longest running industry event and the hub of the marketing and advertising community returns with Database Marketing magazine as a key media partner once more, providing the industry with a much-needed forum to network, share knowledge, source suppliers and attend a free seminar and keynote programme.
http://www.t-f-m.co.uk/
CRM and the donor journey, Feb 28, London Cloud Expo Europe, Jan 25-26, London
130 speakers, 7 dedicated theatres, one massive cloud and one free cloud conference: Cloud Expo Europe 2012 is a ‘how to’ event for businesses and public sector organisations – big and small – seeking to deliver effective cloud strategies on time and on budget. For marketing and IT decision- makers and technology leaders, there are dozens of real-life case studies to choose from featuring organisations like yours who have faced – and overcome – similar challenges, and who are already deriving measurable benefits from cloud implementations.
http://www.cloudexpoeurope.com/
Get the best out of social media, Jan 26, London
An afternoon session led by Andy Hyatt of agency:2, an expert on the digital world, outlining how your organisation should be taking advantage of the channel. Hyatt has worked both client side and agency side, including Lloyds TSB and digital agencies MRM Worldwide and AKQA. Topics covered include legal requirements when using social media, how to advocate brand advocates and how to measure your social media success.
martel.stmarthe@
dma.org.uk
The future of direct marketing, Feb 2, London
The DMA has joined up with digital marketing agency LBI for this half day event with well known brands such as Virgin Atlantic doing a spot of future gazing. Speakers and topics include: Ilicco Elia, Head of Mobile at LBI (mobile marketing); Allison Wightman, Virgin Atlantic’s Head of eBusiness (social media); and James Young of Sony Ericsson (Xperia Studio).
megan.hawkins@dma.org.uk
Direct Marketing & Fundraising 2012, Feb 27, London JANUARY
www.dmarket.co.uk
Institute of Fundraising conference aimed at helping fundraisers succeed in producing communications that stand out in an increasingly crowded marketplace. Thie conference will address the current state of direct marketing and fundraising in the UK and discuss the strategies that work in a tough environment with interactive sessions from DM specialists and top case studies from charities of all sizes.
www.institute-of-fundraising.org.uk/events
CRM, segmentation and improved donor insight are absolute necessities in the current charitable giving market, which is why this action-packed one-day conference will address exactly how charity marketers can radically change their marketing and communication strategy and ensure your impact from marketing spend is measurable and delivers great ROI.
www.institute-of-fundraising.org.uk/events
DMA Data Conference, Mar 1, London
With all the new data legislations that have been put into place you cannot afford to miss this conference, which will bring you up to speed on everything you need to know and what your organisation needs to be doing. Christopher Graham, the Information Commissioner, will give his view on the new EU Commission proposal to revise the Data Protection Directive 95/46/EC and explain current issues of compliance while Fedelma Good, Head of Marketing Privacy & Suppression Management at Barclays, will update you on the Cookies law and what you need to be doing in the countdown to the May 2012 deadline.
www.dma.org.uk
IOF National Convention, Jul 2-4, London
The Institute of Fundraising’s annual convention and expo will see the industry gather to discuss what lies ahead for fundraising in the coming years. Access to the expo is free to all delegates with an expected 2,000 people likely to attend this year’s event. The convention and expo provides them with the opportunity to find out about the sector’s top products and services and to seek advice on how to improve their fundraising function.
www.nationalconvention.org.uk/
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