marriage of online delivered lookups with installed packages as a way to expand services for clients and also as a simple way to give access to the unique datasets built by its new owner. “With GB, we could use on demand to


promote hybrid options to clients,” he says. “You could access other services like email, landline and mobile checks via an on-demand gateway within an installed package.” With all the development work, it’s as well to


remember that getting the basics right is still the way to get the best out of addressing – and save the maximum amount of money. Postal discount is one critical area here. With a variety of schemes available in the UK and a selection of DSA providers besides Royal Mail, talking to an expert provider can result in substantial extra discounts.


“The UK market is buoyant for us and batch


data processing for mailing is our speciality,” says Damian Morris, European Sales Director at Satori Software. “The focus is often on rapid data entry,


but keeping postcodes up to date and appending the DPS means you can gain the maximum discounts using barcoding (CBC) schemes.” According to Morris, many new clients are still


unaware of which scheme they should be using and even that they need to maintain their customer addresses. Often they employ a basic discount scheme like Cleanmail where in fact their volumes indicate they should be using something like Mailsort 120. Here it’s not just Satori’s Mailroom Toolkit Architect batch software


“Keep postcodes up to date and append the DPS and you can gain the maximum discounts using CBC schemes.” Damian Morris,


European Sales Director, Sartori Software


that delivers big cost savings but the consultancy around it.


“I’m always shocked at the amount of education that is still needed,” says Morris. “A lot of companies are missing out on the fundamentals. By switching to a sorted scheme, we can often double their discount.”


ROOM FOR IMPROVEMENT Though the days of heady expansion are gone, the market for addressing remains in good health in the UK, with innovation and continued R&D investment delivering real benefits for clients. New services and delivery methods increase convenience and choice, particularly for smaller users, as well as easing integration within relevant applications. Efforts to educate and widen the use of addressing also continue. Only a fraction of SMEs actually use addressing tools, and this market is where service-based, pay-per- use look-ups should continue to gain ground in the UK and overseas. n


www.dmarket.co.uk


January 2012 29


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