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MADE IN MUSIC


“Dream your life, live your dream,


OPPOSITE PAGE TOP, video director Matt Alonzo watches playback monitors on the set of Cypress Hill featuring Pit Bull and Mark Anthony’s “Armada Latina.”


OPPOSTIE PAGE BOTTOM, Alonzo’s creation, Far East Movement’s “Fly Like a G6” music video, won the Much Music Video Awards “Music Video of the Year.”


THIS PAGE, Alonzo credits his success in the music business to visualizing what he wants before he starts a project.


visualize where, or what, you want to be before you can get there.” These are the words that 26-year-old Matt Alonzo lives by. The words that created his deep pas- sion and hunger to be one of the world’s top music video directors, and it is also his encouragement to the youth of today to set and achieve goals. While watching videos on YouTube directed by Alonzo with some of the hottest names in the music industry, it’s easy to see why Alonzo quickly made a name for himself in the music video industry. His videos are intense, mesmerizing, and visu- ally keep you wanting more. He has worked with amazing artists such as B-Real (Cypress Hill), Snoop Dogg, Damian Marley, Far East Movement, The Game, Ice Cube, E-40, Soulja Boy, New Boyz, Too Short, Jazze Pha and many others. Alonzo graduated from Carpinteria High School in 2002, and way before he opted to attend Brooks Institute of Photography on the urging of one his friends, he had a camera in his hands at the age of 7. “I started taking my parents camera and creat- ing short films with my friends,” said Alonzo. “At the time I didn’t know it could, or would, be my career, but it continued to evolve from there.” In high school Alonzo took advantage of Larry Nimmer’s video production class and acknowledges that the class and Nimmer motivated him to pursue his goals. During the 2002 Warrior football season, Alonzo and his teammates accomplished something very special, going undefeated and winning a CIF championship. Through- out the year Alonzo recorded every moment and created a segment called “Warrior of the Week” for his teammates to watch after their Thursday night practice.


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