FRIDAY AFTERNOON CONFERENCE SESSIONS 3:00 pm - 4:15 pm


All conference workshops award 0.1 CEUs, pending approval. Pre-registration is not required.


615 Municipal Golf: Keys to Grow


Your Bottom Line Topic Track: Location: Time:


Speaker(s):


FACILITIES Columbian, West Tower, Bronze Level 3:00 pm - 4:15 pm Mike Cutler, VP Business


Development and Jered Wieland, VP of Operations, Billy Casper Golf


Municipal golf courses nationwide are feeling the pressure to operate profitably. The speakers will share marketing plans that include ideas, suggestions and recommendations that have been proven successful at municipally owned golf courses.


Learning Outcomes: Participants will: (1) be


provided with a variety of marketing programs that have successfully increased rounds and revenue at municipal golf courses; (2) share ideas and suggestions to grow rounds and revenue at municipal golf courses.


621 Strong Women, Strong


Members, Strong Communities Topic Track: Location: Gold Level Time:


LEADERSHIP/MGMT Grand Suite 2, East Tower,


Speaker(s):


3:00 pm - 4:15 pm Carrie Haupert-Fullerton, Executive


Director, Bloomingdale Park District; Jan Hincapie, Director of Parks and Recreation, Village of Lincolnwood; Maryfran Leno, Executive Director, Itasca Park District


Enjoy a dialogue with a panel of female directors who work to provide their communities and staff with quality leadership while fulfilling the responsibilities of the other roles in their lives. Panelists will expose participants to a sometimes humorous view of experiences, mistakes, challenges and successes. They will also share some tough decisions that had to be made along the way. This session will cover some of the challenges of being a working parent and will discuss raising a "park kid" who knows more about recreation programs before age ten than most adults do in a lifetime. You will also hear from their daughters about what an impact their moms' careers have had on their lives, good and bad. This session will be beneficial for women AND men!


Learning Outcomes: Participants will: (1) get


the opportunity to have a dialogue with a panel of female leaders in the field and will learn how they have achieved success in their careers while fulfilling the other roles and responsibilities in their lives; (2) be able to connect with other professionals in the field who are facing similar challenges in their lives and will work together to address common issues and brainstorm solutions.


804 Can Being Involved Politically


Help You Professionally? Topic Track: Location:


STUDENTS/NEW Buckingham, West Tower,


Bronze Level Time:


Speaker(s):


3:00 pm - 4:15 pm Mary Crout, Assistant Pavilion


Manager/Commissioner, Oak Lawn Park District/Chicago Ridge Park District; Donna McCauley, Professor/Commissioner, Moraine Valley Community College/Oak Lawn Park District


Join this very interactive session as we discuss how being involved politically can help you in, and have an impact on, your profession. We will examine the different areas available that need your input and involvement. Hear the experiences of others on what they have done to help the profession by being a political advocate.


Learning Outcomes: Participants will: (1)


understand the value of their involvement in the political process; (2) discover a variety of ways they can be political advocates for their profession.


901


Mobile, Web and Social Media Marketing: Audience,


Messaging Tools and Strategy Topic Track: Location:


MARKETING/COMM Gold Coast, West Tower,


Bronze Level Time:


Speaker(s):


3:00 pm - 4:15 pm Jim Connon, Account Executive,


Weblinx, Inc.; Allison Niemela, Director of Marketing and Public Relations, Batavia Park District; Meghan Ristau, Internet Marketing Specialist, Malnati Organization


This session will provide a blend of theoretical and practical views of mobile, web and social media marketing with an emphasis on practical application. Presentations from experts will help attendees to develop and implement a mobile, web and social media strategy. This will be accomplished by learning how to define the needs of constituents, discovering what key tools are available and implementing the appropriate strategy that best serves the audience.


Learning Outcomes: Participants will: (1)


understand how to define and implement a mobile, web and social media strategy; (2) identify and implement the necessary steps to doing so.


904


What We Have Here is a Failure to Communicate aka


Communication APP! Topic Track: Location: Time:


Speaker(s): MARKETING/COMM


Truffles, West Tower, Blue Level 3:00 pm - 4:15 pm Gail Johnson, President/CEO


and Pam Parr, Senior Consultant, Face to Face Communications and Training, Inc.


Looking for an alternative to your communication problems? We all know miscommunication has become a pandemic. This engaging and interactive session will explore clear, honest and open communication. As miscommunication decreases, productivity increases, customer service complaints fall and morale soars. Come and see and hear what you've been missing.


Learning Outcomes: Participants will: (1) be


able to identify the major causes of miscommunication and exactly how to prevent them; (2) learn and be able to use specific phrases that will clarify communication in the workplace as well as at home.


905 Marketing for the Non-


Marketer Topic Track: Location: Gold Level Time:


Speaker(s):


MARKETING/COMM Columbus CD, East Tower,


3:00 pm - 4:15 pm Jill Hastings, Marketing and


Communications Coordinator, Lombard Park District


Hey students and new professionals! Join us to tour the Agency Showcase to see different types of marketing and learn about how marketers in the park and recreation field get the word out about programs, facilities and events. After our tour, we will experience a hands-on approach to writing a good class description and design a flyer for a new program!


Learning Outcomes: Participants will: (1)


have a better understanding about what it takes to market for a park and recreation facility, event and program by touring the Agency Showcase; (2) experience a hands- on approach to developing a brochure write- up and design a flyer.


41 C


FRIDAY, JANUARY 27, 2012


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