FRIDAY MORNING CONFERENCE WORKSHOPS 8:00 am - 10:00 am


All conference sessions award 0.2 CEUs, pending approval. Pre-registration is not required.


608


Aquatic Design Challenges: What Would YOU Do? Topic Track: Location: Time:


FACILITIES Speaker(s):


Columbus CD, East Tower, Gold Level 8:00 am - 10:00 am Steve Crocker, Studio Director and Kevin Post, Project Manager,


Counsilman-Hunsaker


Attendees will break into small groups to problem solve the challenges presented. The initial plan will have limited requirements, but as the plan develops the team will be faced with new challenges that will require them to rethink and redevelop the work already completed. Each group will share their solution and reasoning behind each outcome at the end of the workshop. Participants will: (1) define how aquatic program areas affect the


Learning Outcomes:


capital costs of new age pools; (2) determine the key elements in developing a sustainable program mix.


623


Preventative Maintenance for Your Fitness Center Topic Track: Location: Time:


FACILITIES Speaker(s):


Columbus IJ, East Tower, Gold Level 8:00 am - 10:00 am Mike Lyons, President, Professional Fitness Concepts, Inc.


Participants will: (1) understand the importance of preventative maintenance and how it can help reduce the capital outlay of costly repairs; (2) understand when to replace their equipment versus paying for repairs on equipment that is becoming outdated and depreciated.


910 SEO + Traditional Marketing = Optimal Website


Presence Topic Track: Location: Time:


Speaker(s):


MARKETING/COMM Columbus EF, East Tower, Gold Level 8:00 am - 10:00 am Scott Kolbe, Creative Director/Partner, Sikich LLP


This workshop will show how to incorporate basic search engine optimization practices that will help your audience find your site. Additionally, attendees will learn how to make their website work smarter and more efficiently. Participants will: (1) focus on strategies to get their website up to


Learning Outcomes:


speed and make it start working for them; (2) identify some basic search engine optimization practices that will help their target audience find their site; (3) define a basic keyword strategy to boost their site to the top of a Google search; (4) learn strategies to use social media as well as a traditional marketing mix to build their web traffic.


Professional Fitness Concepts would like to help facility managers understand the importance of preventative maintenance as well as the necessity of having a long-term replacement plan. Learning Outcomes:


FRIDAY MORNING CONFERENCE SESSIONS


9:30 am – 10:45 am All conference sessions award 0.1 CEUs, pending approval.


Pre-registration is not required.


10


Leadership for a Sustainable Future: Business Planning


Guides Decision Making Topic Track: Location: Time:


LEADERSHIP/MGMT Speaker(s):


Toronto, West Tower, Gold Level 9:30 am - 10:45 am Terry Schwartz, Executive Director,


Winnetka Park District


One of the critical elements when understanding organizational operations is to treat it as a business. This session will provide examples of business planning outlines and the strategies when developing business plans. The benefits of business plans for several areas of an operation will be discussed including parks, recreation programs and facility operations. Participants will: (1)


Learning Outcomes:


examine a shared business plan outline that will aid in planning development; (2) understand the components of an effective business plan; (3) discuss the agency benefits of a business plan.


!


DON’T FORGET TO TAKE THIS ISSUE TO THE CONFERENCE! 33 C


FRIDAY, JANUARY 27, 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64