n Sign up for your free digital subscription to spa opportunities magazine: www.spaopportunities.com/green Mindbody launches daily deals


Health and wellness soft- ware provider Mindbody has launched a new daily deals product for its 15,000 sub- scribers. Called Mindbody Deals, the new service will integrate a social coupon redemption process into the point of sale system as part of efforts to make it easier for staff to handle daily deals. Mindbody will tailor its


deals into each business’s current way of doing busi- ness, taking into account their check in/out process, reporting system and automated marketing features. Business owners will be able to create their


uted to a network that includes more than 500 daily deal sites such as patch.com, Tippr, Dealster and CBS Local – with the potential


Mindbody Deals aims to minimise the strain of voucher deals on spas Hotel Verta has been bought from administration


individual Mindbody Deal via a dashboard within their online management system. The offer is then automatically distrib-


of reaching more than 80 million customers. Rick Stollmeyer, co-founder of Mindbody, said: “Subscribers tell us that the daily deals concept is great in theory – but in practice, it’s oſten a frenzy of new clients that strains their capac- ity to offer a quality service. “Mindbody Deals is designed to mitigate


that strain, bringing a steady uptick in sales, not a disruptive spike in customer volume.”


Pola Orbis completes AU$300m Jurlique deal


Japanese skincare giant Pola Orbis has completed its acquisition of Australian rival Jurlique in a deal worth AU$300m (US$302m, €230m, £194m). Te acquisition is seen as a way for Pola Orbis to get a foothold in the Australian and New Zealand markets, where Jurlique’s organic products have a strong presence. In a statement, a spokes-


person for Pola said: “This deal will accelerate our over- seas expansion plan and will significantly contribute to achieving our long- term vision. Trough this acquisition, we’ll be able to strengthen our business platform and distribution capabilities globally.” As part of the deal, Pola Orbis will take


control of all of Jurlique’s nine consolidated subsidiaries in five countries.


Polar Orbis will use the Jurlique brand to get a foothold in Australia Jurlique’s existing management team will


continue with the company. Jurlique’s CEO, Sam McKay said: “Te trans-


action represents a significant milestone for Jurlique. Our brand is well positioned with a strong presence in key strategic markets, with a focus on Asia, the Americas and Australia.”


Jumeirah to enter Italian market with Rome hotel


Jumeirah Group, the Dubai-based luxury hotel company, is to manage the five-star luxury Grand Hotel Via Veneto in Rome, Italy. Jumeirah Group will take over the running


of the 122-bedroom, privately-owned hotel and integrate it into its global portfolio of luxury


© CYBERTREK 2011


hotels. The property will be rebranded as Jumeirah Grand Hotel Via Veneto, Rome. Hotel facilities include the Aqva City spa,


which boasts six treatment rooms and a cou- ples’ room; a vichy shower; hammam; saunas; vitality pool and a relaxation area.


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Simon Cowell’s brother buys London’s Hotel Verta


Christie + Co has confirmed that London’s Hotel Verta, which was formerly part of the von Essen portfolio, has been bought by a private buyer in a deal worth “around £20m”. Te buyer of the 70-bedroom property has been identified as Nicholas Cowell, brother of X Factor mogul Simon Cowell. Te new owners have appointed Hong


Kong-based Rhombus International Hotels Group to manage the property. Hotel Verta and Verta Properties entered


administration separate from von Essen in July 2011. Facilities at Hotel Verta include the subterranean Spa Verta, which com- prises a hydro-vitality pool; a sanarium; heated loungers; a steamroom; a sauna; and five treatment rooms. A relaxation area and a fitness suite are


also among the property’s facilities, in addi- tion to the Patrisey restaurant. Te hotel is located adjacent to the London Heliport.


Raison d’Etre’s Bjurstam predicts spa trends for 2012


Anna Bjurstam, managing director of Swedish spa consultancy Raison d’Etre has predicted that personal treatment schedules and eye therapies will be among the top spa trends of 2012. Listing “booking time, not treatments”


as her top trend for the year, Bjurstam said: “There is an emerging trend towards booking spa time, not treatments, allowing therapists to design a bespoke treatment plan for each guest according to their needs and expectations”. Bjurstam’s other predictions for 2012


include the emergence of eye treatments; spas adapting to accommodate all ages; Social Spa-ing: and nutritional advice.


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