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(“Black Crusader”), getting the girl (“Cleopatra”), worldly sophistication (“nightcap”), travel (“Mariner,” “yacht,” “Happy Landings”) or the old West (“Cowboy”). even crate labels with a vulnerable take on the West (the weathered- looking “red indian,” for one), had a touch of irony with its don’t-judge- a-crate-by-its-label stance on citrus advertising. “it’s not so pretty on the outside,


but it’s pretty on the inside,” said Campos. the end of wartime spelled


the eventual death of traditional crate label production, but not before a final design period— “Commercial”—where simplicity, large-font lettering and name brand recognition weighed out over artistic integrity, emerged. But before the global conflict


subsided, thousands of americans joined the assembly line workforce stateside, and lemon packing houses were no exception. During WWii, as a morale booster, workers at Carpinteria Mutual Citrus association often sent well wishes to overseas troops, scrawling messages on each individually wrapped piece of fruit before being crated and shipped off. Phyllis Hansen, a former employee


there, remembers beginning the practice with her coworkers soon after the attack on Pearl Harbor. “We would put our name and


address in there, and if they’d like to write to us, they had the opportu- nity,” she said. “i corresponded with two or three


men over the years. it was a way of keeping the gis’ spirits up. Maybe some of them wouldn’t have gotten mail otherwise.”


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