alternative to spot UV, try a silver, gold or bronze metallic to the title, image or logo. If you take extra care over the presentation of your company literature it speaks volumes about the type
of organisation you are – high quality, you pay attention to detail, are clever, caring, innovative and different. If these are some of the values that you’d like to present to your customers and prospects, here are some tips that will help to make your business stand out and get noticed:
Embossing/debossing – gives a raised or a depressed impression onto your paper stock giving a quality textured feel to literature. This technique can be applied to the cover or inside pages and creates a real quality feel and touch.
Lamination – adds a silk like finish to your paper stock, is water and tear resistant and works really well with bold striking colours. Lamination also adds weight to your chosen paper stock.
Varnish – comes in many types and can add a gloss, matt or satin finish to the whole page or to a certain part of the page (spot UV). Spot UV will highlight and draw attention to a particular aspect of the design of your brochure – key words or messages, the logo, images etc…
Foil – for a luxury metallic feel, and as an
Foiling works really well but use sparingly or it can cheapen the piece.
Thermography – this gives a raised printing finish similar to engraving but onto paper. Thermography works really well on minimalist brochure designs and is also great on business cards.
Die cutting – or cutting shapes out of the paper or board to open a window onto the next page. This technique adds intrigue and style to any brochure and works best with great imagery.
These six ideas will certainly add weight and gravitas to any printed piece. Talk to your graphic designers about how your brochures can say more about you.
Most clients spend much time and money on the design of their printed materials. Far too often, little consideration is given to the print. With a vast array of papers, finishes and inks on offer, it’s time to pay far more attention to print and the options for your brand.
Before companies can start to explore new techniques in print, first they must embrace and consider the whole print process. Paper stock plays a huge part – the wide variety of weights and coatings can be overwhelming, but give some thought to the end result you’re trying to achieve and ask yourself if the paper stock will work with the overall
design and message.
The print industry has been going through a quiet revolution, constantly developing new technologies, finishes and inks. The industry has started to explore the numerous consumer senses; not only sight and smell, but now even touch and taste: Volkswagen has developed an edible advert printed in South Africa’s Auto Trader. The ad is titled ‘Eat the Road’ with the headline ‘Seriously eat it’, featuring a close up of a road surface. An interesting concept, which certainly gave Volkswagen’s message impact and originality! In regards to smell – ‘scratch and sniff’ is becoming increasingly popular amongst perfume companies, along with fragranced inks which allow virtually any scent to be reproduced on paper – anything from chocolate to rubber!
Whilst new inks for paper have been created, old ones have also been given a new lease of life such as the creation of metallic and fluorescent inks, either of which make a fantastic visual impact. The interaction between print and person has also reached a new level thanks to thermochromic inks that when touched can reveal a hidden message or image, giving designers and clients the opportunity to enhance the user experience.
With the rise of social media and internet marketing, printed items can often take a back seat. Don’t let this be the case - these developments in the print industry offer truly unique ways to get your message out there. Take a lead from Volkswagen and be innovative with your print!
boost nov / dec 11 07 jan / feb 12
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