THE LIST TO END ALL WEBSITE LISTS
How does you website score? Simply tick each item if your website currently has it. Total them all up to see how it stands...
0 - 9 Urgent action required
10 - 19 Performing well but still room for improvement
20 - 25 Top performer your website is working well
1. A good visual design
It’s no good having a website that has a portal for customers, news feeds left, right and centre and a state of the art blog, if the design is poor. First impressions are imperative and you need to grab attention long enough for the potential customer to look around the site.
2. Consistent layout
People very quickly get used to where elements are on your website, so if your navigation is at the top, offers on the right and content down the left, keep it that way on every page so users can easily find what they’re after.
3. Simple navigation
There is nothing worse than not being able to find your way around a website. Keep your navigation simple, easy to read and in a way
everyone will understand. Test it on some family and friends to get some feedback.
4. Navigation position
Make sure the navigation is high up on your website. What you don’t want is people having to scroll down to find their way around your website.
5. Fully loaded footer
Make sure you duplicate your navigation, and possibly add more in your footer. Especially if you have an e-commerce website. This also helps with your Google ranking if your main navigation is an image. Don’t forget, you also need to add your company number, VAT number and registered address – it’s the law!
6. Valid code
This is very much something your website agency should do, but the code used to build your website needs to be accurate which will help with how the site displays on different browsers.
7. Compatible on every browser
This has to be one of the biggest concerns your website agency should have. If your site looks fantastic on Internet Explorer but crashes on
Firefox, then this is no good. The main browsers today are Internet Explorer, Firefox, Chrome and Safari…but there are loads more. Your site needs to be consistent across them all.
8. A relevant page title
Make sure you title each page differently, as this appears at the top of internet browser pages. Page titles should be consistent with the key search terms you want to be found for on Google and other search engines.
9. Meta Data
Again, something your website agency will advise you on, but prepare a short description about your company and also 20-30 keywords that you would use to find your site on Google, for example, “Accountants, Birmingham”.
10. Interesting content
Content is key with every website. If it’s drivel, then no one will read it – FACT! Provide helpful, knowledgeable information about your company’s, products and services. Split the page up, have a strong heading, a strong introductory paragraph followed by the body copy. Keep it short though, and update the text
so that it’s relevant.
11. Easy contact information If a customer needs to get in touch and they can’t easily find your details they’ll leave. Think about having your contact information on every page, or clearly label your contact page.
12. Search, and search some more
If you have a large website, especially e-commerce, then search bars are incredibly helpful for new and returning customers so they can go directly to the page they want instead of taking the usual navigation route.
13. Sign me up
Do you offer a newsletter, send a monthly e-shot, or a company brochure? If not, then you should! Make sure you add a sign-up area on your website so you can build your prospect database, and also give potential customers an easy way to access further information about your business.
14. Correct imagery
Pictures speak a thousand words, and are an important part of any website, but they need to load quickly. Make sure your imagery is
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