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Spa professionals from across the globe met at Mandalay Bay in Las Vegas, Nov. 7-9 for the 21st annual International SPA Association Conference & Expo. The annual gathering is the spa industry’s premier event featuring an impressive speaker line-up and an Expo filled with the latest spa industry products. Attendees are able to connect with each other, gain insight into the latest spa innovations and business tactics, and grow as a spa community.

“Spa professionals realize that making an investment in the ISPA Conference & Expo is making an investment in the future of their business,” said ISPA President Lynne McNees. “Attendees were able to make business connections, find the latest products on the sold-out Expo floor and hear from top-rated speakers all in one place.”

Conference by the numbers The sold-out Expo floor featured more than 300 booths, representing more than 200 companies, and 50 new products. The ISPA Foundation Live and Silent Auction raised over $100,000 to benefit the educational initiatives of the Foundation which includes scholarships, educational spa resources and research.

An impressive 2,250 attendees from 38 countries chose from 20 Professional Development

Sessions on topics

including marketing, profitability, integrative medicine and more.

Insights from keynote speakers The General Sessions featured keynote speakers including Bert Jacobs, chief executive optimist for the Life is good Company. Jacobs shared how word-of- mouth, a healthy dose of optimism and “investing in the customer experience” helped turn his small

t-shirt business

into a $100 million company. Best-selling author and futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve helped attendees realize that the way to connect with consumers is to be genuine. Popcorn encouraged attendees to get on “The Ark”, a place

of inspiration, transparency and reinvention through a series of five commandments including: understanding that consumers are seeking substance over superficiality, listening and responding, using your power for good, embracing their feminine side and embracing change. CEO and author of the best-selling book Delivering Happiness, Tony Hsieh, helped wrap-up the ISPA Conference by providing details on how to create a culture of happiness in the work environment.

Bert Jacobs chief executive optimist for the Life is good Company received the ISPA Alex Szekely Humanitarian Award presented by Rancho La Puerta Founder and “godmother of spa” Deborah Szekely. Jacobs’ work with the Life is good Kid’s Foundation Playmakers Initiative helps to provide training, resources and support for adults dedicated to caring for underprivileged children. The 2012 ISPA Conference and Expo will be held at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., October 15-17, 2012.


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