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SpaFinder Forecasts Top 10 Global Spa Trends for 2012

Leading Spa Industry Expert Susie Ellis Releases Annual Report Identifying Trends and Ideas Poised to Reshape Spa and Wellness in 2012


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“After four tough economic years that made

experimentation the envelope challenging,

we are seeing the industry once again pushing

with exciting

ideas, delivering more wows, more fun, and quite serious wellness innovation,” said Ellis.

1.) Healthy Feet Treatments The delicate human foot contains 33 joints, 26 bones, and 126 muscles, ligaments, and nerves – which women regularly

squeeze into high heels.

Add the fact that the average person spends four hours a day on their feet, and it’s no wonder there is a national epidemic of foot problems like bunions, hammertoes, arthritis, and worse.

2.) Cold and Ice Treatments From saunas to steam rooms to hot stone massages, spas have traditionally turned up the heat. But while heat promotes relaxation and detoxification,


the benefits of icy therapies – including better

circulation and reduced

inflammation of muscles and joints - are finally getting their due.

3.) Wellness and Beauty Coaching Health

coach. Sleep coach. Eyebrow

coach. Coaching is gathering steam at spas, and with good reason. While isolated treatments have their benefits, spas are in a unique position to help people

make the kind of lifestyle

changes that lead to long-term health and well-being.

4.) Online Wellness Gaming Half a billion people worldwide play online games for at least an hour a day, and gaming’s addictive features – points, challenges, rewards, social interaction – are uniquely suited to making healthy lifestyle changes stick.

5.) Spa, Wine, and Dine Packages

While many hotels and resorts have long offered both very fine food and very fine spa, the two weren’t traditionally paired together as a package. That’s changing in a big way, as fine dining and spa-ing are

being aggressively

paired, packaged, curated, marketed, and savored together as never before.

6.) Vibration, Sound, Music, Light, and Color Therapies Spas have long used sound and light as

ambient accessories. Now, new

scientific evidence revealing the physical and emotional benefits of frequencies and vibrations has inspired an explosion of approaches based on the idea that various systems in our bodies vibrate at different frequencies, and disruptions can affect our health.

7.) The Glam Factor The intensity,

frequency, and sheer

whimsicality with which people are

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