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Introduction


Carlson is a leader in the global travel and hospitality industry. In the more than 70 years since our founding by Curtis L. Carlson, we have grown and evolved. In fact, change has been key to our success. Equally important to our success is a set of unchanging guiding principles known as the Carlson Credo. This legacy left by our founder is at the heart of everything that we do across each of our business units: Carlson Hotels, Carlson Restaurants, and Carlson Wagonlit Travel.


Our Credo is simple, clear and sincere:


Whatever you do, do with Integrity. Wherever you go, go as a Leader. Whomever you serve, serve with Caring. Whenever you dream, dream with your All. And, never, ever give up.


When we signed the United Nations Global Compact in 2010, we viewed it as a natural extension of our Credo, and of our deeply held values and commitment to Responsible Business practices. Our support is consistent with many years of actions and efforts that align with the principles of the Global Compact. For example:


• In 1999, in partnership with Her Majesty Queen Silvia of Sweden, the Carlson Family Foundation was one of 14 co- founders of World Childhood Foundation, which we continue to support.


• In 2004, Carlson was the first North American travel and hospitality company signatory to the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism.


• In 2007, Carlson pioneered carbon offsets for loyalty members.


Thorsten Kirschke Chief Operating Officer, Carlson Hotels President, Carlson Hotels, Americas


This is our first Responsible Business report for Carlson Hotels, Americas, reflecting great progress since our Responsible Business Program was broadened in March 2010. Carlson Hotels, Americas has emerged from a time of global economic crisis as a worldwide, world- class hospitality company with great ambitions. Our ambition is to be a good company to work for, stay at and partner with. A company that wants to ensure its brands are leading brands in their segment, that it is the most attractive hospitality company to work and invest with, all while striving to live its purpose, its value and its commitment to Responsible Business practices.


We believe Responsible Business is Good Business. 3


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