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DYNAFIT WORKS TO HELP ITS ENDANGERED TRADEMARK


The snow leopard found in the logo of all-round ski touring supplier DYNAFIT truly represents the company. Not only does it highlight the company’s affinity with this elegant mountain cat, but it also symbolizes the efforts that the company is making to support this animal and its habitat.


The snow leopard shows great speed and stamina as it moves gracefully through the high mountain ranges of Central Asia. It wanders over great expanses, and is ideally adapted to live in its high mountain surroundings. As a result, it embodies the values and principles of DYNAFIT better than any other creature, making it synonymous with life and survival in the mountains. Yet the very existence of this elegant predator is in danger.


The “Snow Leopard Trust”, established in 1981, is an international organization dedicated to the protection and study of snow leopards worldwide. DYNAFIT has been a partner of this organization for a number of years now, providing it with long-term support in its efforts to protect the animal and its habitat from the dangers posed by people and climate change.


DYNAFIT also equips rangers on location and provides professional press services in support of the species survival. Another objective is raising awareness, and this partnership works to inform the local population, as well as interested sportspersons and animal lovers about this unique animal and the acute danger faced by the species.


In spring 2011 ski tourers will be able to do their part to help raise donations, as DYNAFIT is organizing a big international event for SNOW LEOPARD DAY. All ski touring enthusiasts are being called upon to collect metres of ascent to save the snow leopard. A twelve-hour ski touring event is being organized for all ski tourers – from beginners to professionals. For every metre of ascent they cover on this day, DYNAFIT will donate one cent to the Snow Leopard Trust. Do your part – Speed Up!


About DYNAFIT


The Dynafit brand is for people who live mountain sports and Dynafit is committed to serving all ambitious ski mountaineers. We, at Dynafit, constantly strive to make the ski mountaineer stronger in all aspects of the sport. All materials and fabrics are carefully sourced, selected, tested and finally implemented. No product management decision is made without a clear 'GO' from our ski mountaineering teams. Our four corporate divisions Boots, Bindings, Skies and Textiles work hand in hand with top teams of mountaineering experts. This is the simple reason why we are always way ahead when it comes to innovation in the ski touring market, be it with the lightest binding made of titan, a carbon boot, or the lightest ski-core technology on the market. Dynafit is an ultra technical brand that often exceeds consumer expectations in a provocative manner. The key to success is that the people who work for Dynafit live Dynafit. There is 100% commitment to the sport and its community. These people are also the salespeople in the stores. Theory and most importantly practice play a vital part. We constantly transfer our enthusiasm and insider knowledge to our frontline people in the stores. These in turn, infect the consumer with a passion for the sport. It is this chain of strong personal relationships that automatically forms the wider Dynafit community.


Our core people celebrate endless winter 365 days a year in the world's mountains. Our heart rate goes up when the weather report forecasts snowfalls. For our expeditions, races and ski tours we take a no-compromise approach to materials. Speed ascents and descents in the world's highest mountains require both the lightest and the most reliable materials. In these extreme situations a breakdown means death. Our challenge is having the lightest, highest performing, yet most trustworthy material at hand. Our people reach the top in the fastest time, with the best feeling, and with plenty of power left for the ultimate powder ride. We strive for the best performance. That’s why we invest in top sportspeople who challenge our brand and ensure that we constantly exceed the expectations of the ever-growing Dynafit community.


For more information on this event and for photos from last year, please visit our website at www.dynafit.com


PARTNER PSA


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