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Spotlight Atrium Oakley, London


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Atrium Lights Up Oakley


When Oakley wanted to revamp their Covent Garden flagship store, they went to Atrium to create the perfect modern lighting scheme.


The newly refurbished Oakley flagship store in London’s Covent Garden has been completely modernised, including a stunning new lighting scheme provided by Atrium. Specialist agency Instinct Laboratory specified a range of products from Modular Lighting Instruments to provide an exciting, dynamic and energy efficient lighting solution.


The lighting design was a cruicial element of the stores redesign, as Oakley wanted products shown with the most visual impact possible. Atrium worked closely with Instinct Laboratory, which is a specialist agency that investigates how humans react to products and brands within retail spaces. The aim was to create a contrasting lighting scheme - creating lower light levels in circulation spaces and increasing light levels around product displays to maximise impact and attract customers. Matt Chadder from Instinct Laboratory commented: “We specified a range of lighting fixtures from Modular Lighting Instruments and Flos that included Halfpipe


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suspended profiles, recessed Downut, Bolster metal halide track spotlights and Battery downlights to provide high quality direct light within an elegant and sleek aesthetic. These fixtures were selected for their unique shapes and the fact that they echoed the building's modern architecture, yet still remained bold like Oakley itself." Atrium created a dynamic lighting system


that reflects the Oakley brand appropriately. The recessed Downut is a circular recessed luminaire that can be dimmed depending on the desired effect. Bolster is a suspended metal halide track spotlight that complemented the modern interior. Finally, the Halfpipe profile was specified to provide sleek aesthetics and a bright visual impact for key areas of the store.


Matt concluded, “In addition, the new lighting scheme was far more energy efficient than its predecessor meaning Oakley would benefit from longer lamp life and lower maintenance requirements. Overall, the final result is fantastic and totally in line with our expectations."


www.a1lightingmagazine.com Contact:


Atrium T: 020 7681 9933 www.atrium.ltd.co.uk


A1


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