This page contains a Flash digital edition of a book.
Retail Lighting


Attracting customers into a store is something that retailers allocate huge budgets for achieving. Lighting can help to create the right atmosphere and keep those customers staying in store for longer.


At a time when retailers are looking for new ways to attract customer attention and set themselves apart from competitors, lighting is coming to the fore as a suitable way to stand out from the crowd. Updating a retail lighting installation can be useful from a brand image perspective, but new lighting technology also has a number of other benefits. Lighting levels and colour temperature are extremely important considerations for a retail environment.


The key focus of lighting in retail is to show products in the best possible light. Traditionally, this would mean loading a store with a number of fixtures, which would have high energy costs. The sheer quantity of fittings being used in any one store could also create a considerable amount of excess heat, making a store uncomfortable to spend too much time in, so customers may be inclined to leave sooner than they might have wanted to. This is a real problem for retailers who spend significant amounts of money to get customers into store in the first place. Changing to LED can eliminate this


14


problem, meaning that customers are happy to stay in store longer. As well as heat issues, traditional light fittings could also expel large amounts of UV, which has the potential to damage products, so updating to LED is able to meet a wide range of benefits for retailers. The pressure on retailers to prove themselves as having an eco-friendly practice is higher than ever, and one key way in which retailers are looking to make a difference is by integrating LEDs into design schemes. LEDs are an excellent choice for the retailer because they have maintenance and energy saving properties, and can save retailers money and help their eco-friendly status as a result. A number of fully LED stores have recently been developed in the UK; both Marks and Spencer and Co-operative Group created completely LED solutions in new stores


earlier this year thanks to collaboration with Philips Lighting. The trend is certainly growing, with similar projects being carried out across the globe as retailers come to realise the importance of energy efficient lighting solutions, and the added value that comes with green credentials. Projection Lighting have recently helped to create a fully LED lighting solution for Anton Oreb’s new designer clothing branch in South Africa’s premier shopping centre, Sandton City. The shopping centre’s owner, Liberty Properties, placed restrictions on the store design, which meant significantly reducing energy consumption. In order to solve this problem, AlphaLEDs from


www.a1lightingmagazine.com


Creating the Perfect


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84