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DOORS&WINDOWS NEW WORLD STARTS NEW YEAR WITH


SECOND ROUND OF TV ADVERTISING


New World Developments, manufacturers of the most advanced door entrance systems on the market, hits the New Year with a second, even bigger, round of TV advertising.


The six-week campaign kicks off on January 16 featuring the same 30


second ad screened over the autumn. But in addition to hitting an even wider range of home improvement channels, the New Year campaign will also be broadcast in the Republic of Ireland on Irish Sky.


Said md Asa McGillian: “The first campaign worked very well for us and we are now keen to support stockists with a second round of advertising to help boost pre-Easter sales.”


Emphasising the security and energy efficiency benefits of New


World’s Apeer doors, the television commercial will again target all adults aged 16 – 54 with a bias towards the ABC1 viewer.


Said Asa: “We have developed an outstanding product – the first


ever all-GRP doorset on the market. Now we are determined to shout about the benefits to consumers and establish Apeer as the number one name in door entrance systems.”


Slots for seven-days-a-week have been lined up covering daytime, peak evening and late evening viewing. Viewers will be directed to the new www.apeer.co.uk website where an important feature is a consumer version of the company’s successful Doorbuilder programme. This allows homeowners to get a taste and feel for the different styles, colours and glazing options available to them and how their chosen new entrance system could look.


Said Asa: “It is a much simpler version of the trade software and,


having given them a taste of the possibilities, the site then drives them, via a postcode search, to their nearest stockist.”


For further information visit www.apeer.co.uk, tel: 028 2563 2200 or email sales@apeer.co.uk


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


Clearview North « January 2012 « www.clearview-uk.com » 9


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