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INDUSTRYNEWS


CONSERVATORIES


A NEW INTERIOR SOLUTION FROM LEADING GLASS SPECIALIST


Supplying integral blinds to the trade looks set to become a winner with West Midlands-based GEM BLINDS, part of the Glass Express Midlands Group.


INITIATIVE & ENTERPRISE As any progressive company is aware,


diversification is an important element in building a broader, stronger base. But it takes initiative and enterprise to recognise the right opportunities to diversify into markets that have a natural infinity with your existing portfolio. It is also essential to choose the right people to work with. The Glass Express Midlands Group built up its reputation around sealed units, processing and coloured glass – working closely with global brand AGC Glass to ensure quality – and becoming a stockist of the AGC Lacobel colour range.


Tony Millan, Sales & Marketing Director told Clearview: “AGC have supplied us from the start, and thanks to their ongoing support, Glass Express is now stocking the full Lacobel range of colours and fabulous antique mirror finish that promises to be a real favourite with the design conscious customer.”


The Glass Express Midlands Group


currently employing 40 people – is still going strong. But it was a couple of years ago, that the company owners – Bill Singh, Managing Director; Peter Singh, Production Director; and Tony Millan, Sales & Marketing Director – identified an opportunity to penetrate the lucrative integral blinds market.


Peter told Clearview: “We wanted to diversify


but had to ensure that we were going in the right direction, with the right products. Thorough research and development was very important. For instance, we worked closely with designers to develop an advanced system that works magnetically to open and close the blinds. In February 2012, we will have available the new remote-control operated units which open and close at the touch of a button.


“We invested substantially in new


machinery to become the only UK manufacturing base for integral blinds. Normally, these have to be imported mainly from Italy or Israel, which can often present a problem in terms of delays, something which busy trade customers can do without.


Manufacturing Integral Blinds in house


FAST TURN-ROUND “There are several advantages to


manufacturing the blinds here in Britain: obviously it is good for British business and it is important to us that we support our own manufacturing sector, particularly in the current economic situation. It also means that we can offer a very fast turn-round,” said Tony. “From date of order, we can turn an order around in 10 days or often less, whereas other suppliers in the UK on average take much longer because they buy in from Europe, giving us a distinct advantage.”


The new company, Gem Blinds, prides


itself not just on fast turn-round but also on product quality and excellent customer service.


Bill said: “There is no point in turning out products that don’t meet the right criteria. We spent a lot of time and effort in research and development, and having our own well- equipped manufacturing unit means that we can monitor quality control throughout the whole manufacturing process. We have set high standards on both quality and customer service.


COMPETITIVE PRICING


“Should any slight problem arise, we can re-make within two days. Supply-only companies generally take up to two weeks because their products are made overseas.


“As well as unbeatable lead time, we can also offer a highly competitive pricing structure. Our trade customers want quality but also value for money, and that is what we aim always to provide.


RESIDENTIAL & COMMERCIAL Integral blinds are key to the completion


of any conservatory, orangery or other home extension and as well as the residential market, they are also ideal for many commercial properties.


As the blinds are sealed into the units, no cleaning is needed – a major advantage that


84 « Clearview NMS « January 2012 « www.clearview-uk.com Blinds operated by remote control


Brothers Bill and Tony with their new range of Integral Blinds


From left to right, Tony, Peter and Bill


is a big selling point for Gem Blinds trade customers. Any décor - contemporary or traditional - can be enhanced with these blinds, which are available in cream, white, black, grey, graphite and silver – plus the new mirror finish.


“The blinds can be opened and closed using the magnetic system , or - from February with considerable further investment with remote control operated units which give easy of control at the touch of a button”. Bill added.


“We believe in offering full support to our


trade customers,” Tony added, “and that includes the supply of bespoke leaflets for them to use to promote the Gem Blinds brand.


Find out more about how Gem Blinds can benefit your business in 2012.


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


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