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THEBLOGGER New Year... NEW FEATURES!


how beneficial for the industry it has been a will be in the years ahead.


ENVIRONMENTAL RESPONSIBILITY


This goes for installers, manufacturers and profile suppliers. Recent research has shown that people are willing to pay more, and buy from companies that are more environmentally responsible. Do we really need to be told to take advantage of this? I think we do. The industry could be doing so much more to tap into the ‘green’ market.


Eurocell recently announced the opening


of it’s £3 million recycling facility in Derbyshire. The plant can process 12,000 end-of-life frames per week, 624,000 per year then saved from going to landfill! Now imagine two things; the benefit to the earth from not stuffing these in a great big hole to degrade over thousands and thousands of years, and the money Eurocell will save on having to buy in the equivalent amount of tonnage of new frames. Now as yourself this: why isn’t everyone doing this?


Installers really do have to push the ‘green’ message of their business to the customer. It may not be the most glamorous subject to talk about (if there is such a thing in the window industry!), but the environmental message is now starting to have an impact on how and from where people buy their products.


If you recycle your post consumer waste,


your waste paper, glass, plastic or cans, then your message of being an environmentally responsible company should mean that you will start to win the extra orders from the ‘save the planet’ type of consumer. And of course your company looks all the better for it!


MAKE OR BREAK


Positivity and determination is a commodity very much required this year.


‘I think that - when I do my yearly review of 2012 for Clearview in 12 months’ time - I’ll be able to report a little bit more accurately on the future of triple glazing and how beneficial for the industry it has been a will be in the years ahead.’


2011 dealt a huge blow to the industry, which is now practically in free fall at the moment, with no growth expected until 2015. So for many companies, 2012 is set to be a make or break year.


Businesses absolutely have to be ‘on it’ for the next 365 days. One bad week can put you back a month, one bad month can put you out of business. But 2012 doesn’t have to be a negative year.


As I said earlier, there are people out there with money to spend. It’s just a matter of finding those people and giving them a good enough reason to spend their har- earned cash. The reasons I’ve stated aren’t the only ones, but they are probably the ones with the most potential in an industry struggling under the weight of a depressed economy.


I wish all businesses out there a prosperous start to the New Year, and hope that genuine growth is something we are all able to report at the end of the year!


Follow www.doubleglazingblogger. blogspot.com@glazingblogger on Twitter. Also follow Lee and Diana: @leeclearview and @clearviewmag.


The views expressed by The Blogger are his own and not necessarily those of Clearview Publishing Ltd or its representatives.


Featuring in the February issue of Clearview: • All Doors


• Aluminium Update • Conservatories


• Ecobuild Preview • Energy Efficiency


• Glass/Sealed Units • Machinery


• Security & Hardware • Solar Update • Timber


• Windows


• Plus all our regular features


Clearview NMS « January 2012 « www.clearview-uk.com » 73


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