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DOORS&WINDOWS


QUALITY NOT QUANTITY - FROM AZTEC WINDOWS IN COVENTRY


Coventry-based Aztec Windows was originally established in 1988 and became a limited company in 1992. From the first, they aimed at quality and the same ethos – quality not quantity - exists today.


Setting up its own PVCu manufacturing facility in 2006 proved to be a turning point for Aztec, which until then had concentrated on installation only.


The company’s then supplier had closed down and they struggled to find the quality they wanted elsewhere – so the team decided to put their previous manufacturing experience to good use by opening their own factory, a decision that proved to be a good one. Today, the company operates from a 6,500 factory in Coventry’s Alderman’s Green, manufacturing WHS Halo System Mk 11 and Rustique Mk 11 profile systems to the highest standards.


But unlike many companies, they have not expanded production to turn out thousands of frames a week working 24/7 – with the attendant problems that size of operation can bring.


Director Michael Hagan told Clearview: “At the time, most companies in the area were working on the volume principle – selling on price and aiming for volume. The products were cheap, but also pretty nasty. We wanted to avoid that and identified a niche in the market for top-end quality products, both in our own installations and for our trade supply customers.


“Despite the economic downturn, there are a lot of people out there who are used to having the best and are prepared to pay for it - we provide them with that. Recent jobs in the most desirable locations in semi-rural locations around the city include private houses with 40 and 60 windows and very specific requirements. It works well for us because most of these prestigious jobs result in recommendations for similar work.”


Michael pointed out that they put in unremitting effort into making


sure that customer service and after-sales meets the same high standards. “We offer a 10 year guarantee that really means 10 years. We are


aware of the importance of maintaining our reputation in this sector of the market – it is crucial. So when a customer whose guarantee is virtually expiring needs a new hinge – as happened recently - we do it – all part of the service.”


He paid tribute to the firm’s existing trade customers.


“We are lucky in having trade customers who are incredibly loyal, and who are not tempted away by cheaper profiles, inferior service and dodgy deliveries.


Most of the installations Aztec handle are in the broad CV postcode area, but they do have some trade customers in Cheshire and in Kent.


“These are whole houses, top end jobs that are worthwhile us doing,” Michael explained. “And we usually find we can generate at least two similar sized jobs in the same area.


“But we have no intention to get bigger and expand into other areas. Our operation is manageable and we control all aspects of it, and that is how we like it,” he added.


6 « Clearview North « January 2012 « www.clearview-uk.com Aztec spend time and effort on research and development, in order


to keep up with trends and are currently working on a new PVCu bi-folding door system , which should be ready to launch in the New Year – but this range will only be launched when they are satisfied that the products will meet their strict quality criteria.


BI-FOLDING DOORS


“We specialise in bi-folding doors and see the demand continuing, especially at our end of the business,” Michael added. “When there are any problems with bi-folding doors, it tends to be


in the installation,” he explained. “So we take some time explaining to the installer what is involved and sorting out any snags that may arise. We also find that many of our trade customers can benefit from using the template window we have set up here – a change of profile for an installer can mean problems so we installed a window with temporary glazing so that they can perfect the installation there and then, not at the customer’s! We also have a 13 page installation guide designed to help. It is the little touches that make the difference.”


Aztec also specialises in composite doors and is gaining business


because of the superior quality of their products, the double rebated door is 30% thicker than traditional timber doors, this makes the doors much stronger and gives a superior thermal and acoustic performance, this gives the installer the benefits of a PVCu door but the visual appearance of a composite door. They even have a dedicated website for composite doors: www.coventry-composite-doors.co.uk


As for on-trend colour, recently Aztec is seeing a demand for classy cream, black and white as well as Irish Oak foils.


Although the company has always been involved in PVCu, the directors are now looking at the increasing popularity of aluminium bifold doors.


“It is a market in which we are definitely interested,” Michael said, “but we have to be sure that it will meet our exacting standards.”


T » 024 7662 1316 – www.aztec-windows.com


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