at home in such an environment. Furthermore, there is always movement in the gaming world, always new opportunities arising. It is a multi- structured environment with different gaming sectors (like casinos, VLTs, AWPs, etc) – each often having its own set of requirements. This complexity has to be mastered with the focus on player experience. That is where we position DRGT in the systems world.
On a personal note, I would say that our industry is very special and we should all feel very privileged to a part of such an industry. It is truly global yet has a small, local feeling to it. The industry is magnetic – most people leave it only when they retire. Thus, this means that genuine, long-term business relations can be formed. That gives the industry a real personal feel to it.
You often describe the company as a systems provider yet wouldn’t ‘systems integrator’ be more appropriate given the amount of gaming machines and related equipment at Casinos that SiP can and does integrate with ?
We are very much a systems provider. We offer solutions from A to Z. Thus, systems integration is just a part of this. As we state, we can link all slot machines – from the oldest to the newest, whether reel-based or video-based. We provide specific solutions to the gaming world. We provide customer choice – from accounting right to wide- area jackpots that are shown on the slot screen. Experience has shown that players keep their eyes mainly on the slot screens – this is where the information should be and this is what we do. We offer cashless and ticket-in, ticket-out – even on machines that has not been designed to allow for this technology. We can even configure slot machines at our premises. For example, a gaming operator can have all the new slots sent to us – we configure them, deliver them to the gaming venue. All the work has then been done and the operator just needs to switch the machines on to get going!
Given some may say the unique development history of SiP, does that act in its favour regarding its ease of integration with many of the leading manufacturers of slots gaming machines?
SiP has traditionally in the past been linked to one major manufacturer. With the purchase of SiP this year by DRGT, it is truly an independent company. DRGT is a distributor for practically all brands of slots in Belgium. We have close relations with all manufacturers. Add this to the very close relations with SiP with certain brands, this puts us at a
strong advantage. We are open-minded and support the systems integration on all brands.
Do you plan more offices to assist with service and support in Europe as well as overseas, and do you plan to provide support for manufacturers machines at Casinos whom become clients in addition to your operating systems.
Let me be the first to tell you: We have decided to relocate our offices in Graz. Demand for our solutions is growing and we are thus taking on new personnel. We need to have the room for growth and the current offices do not allow for this. Thus, in February we will be moving to new premises in Graz – right near the airport. We continue to invest in our company to ensure we can respond to customer demand professionally and quickly.
We will be opening offices in Latin America in the near future to support our clients here. As you can see we have a lot planned!
What are the key features and benefits of drScreen?
We will be launching drScreen at the ICE. This marries together the fundamental technology that SiP has developed over the years with the player experience that DRGT offers. New marketing opportunities will arise. Video content and ad streams can be added. Furthermore, this is all 100% player focused. That means that each slot can be tailored to the interests of the particular player on the slot. We very much believe that this is answer to the hopes and wishes of marketing managers at casinos and gaming halls. It offers such exciting new opportunities to individualise the gaming experience to each and every single player.
Systems meets marketing – that is how you could describe drScreen.
What are the benefits of Casinos install drTicket?
drTicket is severless. This means is can be installed in any gaming environment from casino to AWP. It is cost-effective to link just two slots together and the maximum number is unlimited. No server means that operators require no expensive IT personnel to operate our system. There is no one single potential source of failure. If a server goes down, then all slots go down. We are not faced with this problem.
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