This page contains a Flash digital edition of a book.

David Stalker, CEO of the FIA, reports on a busy fortnight with the Vanguard Group – from networking with politicians to sharing best practice with market-leading brands


n the short space of two weeks, the FIA (Fitness Industry Association) Vanguard Group heard how to create

a McJob, debated Body Confi dence with a government minister, learnt how the Olympic Legacy extends beyond the logo, and dined out with one half of the coalition in a perfect example of what the group is all about. T ese encounters were part of the

autumn series of Vanguard events and included two focus groups, the quarterly Vanguard Council, and the Vanguard Liberal Democrat Dinner.

an olympic legacy T e fi rst event – with the tier one Olympic sponsor, Lloyds TSB – focused on how the physical activity sector can help deliver a long-lasting legacy from the Games. Lloyds TSB representatives presented their research on the eff ect of the Games, including the £5.1bn total stimulus to the UK economy, a £750m boost in consumer spending for the seven weeks of the Games, and a £1.14bn increase in UK economic output during those seven weeks. But despite these fi gures and the

notorious ‘Wimbledon eff ect’ – the three- month window of intensifi ed sports participation around major elite sporting events – the group also heard that there has never been a real and measurable Olympic physical activity legacy, which is both our challenge and our opportunity.

redefining the ‘mcjob’ Next up was McDonald’s, who gathered leading fi gures from the HR departments of Vanguard Group operators and training providers to present the impressive tale of how it took “McJob” from a derogatory term to one of the most successful apprenticeship schemes in the UK. T e group heard how, in 2006,

McDonald’s realigned its recruitment and training strategy, abandoning the focus on qualifi cations in its recruitment and choosing to focus on psychometric tests, and more importantly on-the-job testing.

24 Emphasised throughout

the day was the focus on understanding what your employees think about working for you. McDonald’s undertook a wide-ranging internal survey of employees to inform its training strategy. T rough this exercise, it

learnt that employees had a huge desire for further training, and so decided to off er voluntary qualifi cations in literacy and numeracy. T is was just the start, and McDonald’s now operates its own awarding body and apprenticeships programme, which has seen almost 30,000 qualifi cations delivered to date.

dinner debate Lastly, on 25 October 2011, the entire Vanguard Group – comprising representatives from 30 member organisations – came together to review the progress of the FIA Public Aff airs and Policy strategy, covering everything from music licensing to engaging with the medical community. T e group also heard from the Minister

for Equalities, Lynne Featherstone, on how the sector can promote healthy body images, and the Department of Health’s Director of Health and Wellbeing, Liz Woodeson, on how the department is supporting physical activity and the progress of establishing new local health commissioning groups. In the evening, the group sat down for

dinner with the Liberal Democrat Party, including the party spokesman for the Olympics, Tom Brake, and several of his political colleagues. T e room also included the chief medical offi cer for the Olympics – Dr Richard Budgett OBE – as well as Sport England, Lloyds TSB, Asda, and the Olympics’ ad agency McCann Worldgroup.

Read Health Club Management online at T e Department of Health’s Liz Woodeson speaks to the Council All the guests were made to ‘earn their

dinner’, with discussion on a range of topics including commercial brands’ plans post-Olympics, Sport England’s plans to increase sports participation, and the change to VAT eligibility for sporting activities.

sharing best practice Events such as these are a great opportunity for Vanguard members to learn best practice, oſt en looking at lessons from a diff erent sector, and discuss the key issues and challenges we face as an industry. Large companies such as Lloyds

TSB and McDonald’s do not open their doors and share the secrets of their success with just anyone, and these events demonstrate just how far the Vanguard group has come. T e outcomes from these events

provide a progressive structure for my team to work towards, and I look forward to what our Vanguard members bring to the table next.

january 2012 © cybertrek 2012

NEWS vanguard group: a quest for knowledge

Health Club Management is the FIA’s Public Affairs Media Partner

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84