Go Fractal! The Fractal Magic Marketing book
Based on the science of exponential algorithms (fractals) somewhere along the line of conversation a branch appears also called a bifurcation, as each person begins a new fractal based on their understand of your original message. Just like the conversations started in the testimonials at the beginning of this book. Take a look at these right now and notice how each person has understood the information in this book and gotten something of their own out of it, and their conversation is sprinkled with this understanding.
When they get their copy of this book and begin to tell others about it, their conversation, their marketing will be sprinkled with these understandings and their excitement will create amazing word of mouth fractals as marketing for my book.
These fractal bifurcations and the ‘butterfly effect’, allow any brand no matter how new or small to offer multiple kinds of branded content that attracts different types of people who will choose to pull it into their social world, creating fractal versions of any message, brand or business within their social conversation and community. You can see this happening every day right now with widgets, apps, blogs, social platforms, games etc.. Each of these has multiple fractal patterns and bifurcation points that appeal to different types of people and who then pick and choose their content as it aligns with their fractal makeup. This is just the beginning!
Over time these branches accumulate; they do not end, close or die out…instead they become memes, messages that become a part of society, even create new language for the masses (think of how many ways you can use Google in a conversation). These branded branches of the fractal whole become valuable and together they connect over time to truly extend the value of the brand in each person's world.
If done correctly, people will value your branded fractals like their collections of CD's, DVD's, music, comic books, antiques and other fractalized merchandise that engenders and attracts an emotional connection to it, and your brand will be the centre of their passions, creating evangelists who further fractalize your brand out into the world. It is my intention that Fractal Magic MarketingTM will become the only way to market, especially online and include value based social media, authentic marketing strategies, ethical commerce, prosperity consciousness and compassionate sharing of resources so that all may benefit.
The idea is that this fractal magic can also be used to help us understand the many variances of human emotion. This 'Fractalled Emotion' can give us the strategies to get to the heart of the emotional makeup of our prospects, clients and customers and engage with
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