GET GLAM Lash Out
They’re one of the hottest commodities in the beauty biz right now. And they bring in repeat customers. Here’s why eyelash extensions are the way to go!
By Yasmin Grothé E
Eyelash extensions are an added bonus to your menu:
➺ Attract new clients ➺ Multiple sales ➺ Repeat customers ➺ Enhance salon image
➺ Wide range of styles to suit different customers
50 salon > november+december 11
yelash extension services have existed since the early 2000s and originated in Korea
and Vietnam. But it’s the Hollywood starlets who have propelled the popularity of the glam lashes in the last couple of years, which, in turn, has led to a proliferation of salons offering the service. The main reason? It’s relatively inexpensive to get equipped—the typical starter kit and training session sell for around $1,500—and once you have a skilled team in place, you get repeat customers. Typically, clients replenish their set of eyelash extensions every two to three weeks. When you consider that it costs a salon or eyelash technician $2 to $4 for a full set of lashes in materials, and with women paying upward of $250 for this service, the opportunity for profit is very real. At Misencils, a Canadian leader in eyelash extensions, the comprehensive kit (packaged in a makeup artist’s metal case), contains all the materials a technician needs to generate 200 full sets of lash extensions.
Wide variety of looks With a range of fullness, length, texture
and even colour and shine, eyelash extensions can accommodate the most specific wants and needs of a wide selection of clients. From the polished professional—think magazine publisher
Lynda Reeves of Canadian House and Home—to the most glammed-out girl on the town, there is an eyelash extension out there to please every single one of your existing or future customers. Most people choose black and brown lashes. However, there is a cornucopia of colours, including red, orange, green, blue and purple, that are now available, while more sophisticated "special event" extensions are embellished with sparkles. For holiday 2011, U.S.-based Novalash has launched Candied Lashes, shimmery lashes that are hand-dipped in ultra-fine coloured crystals and then freeze-dried. These sophisticated and seasonal lashes pair with a standard full set of NovaLash extensions to add just the right amount of glam to any festive look. Other brands, such as Misencils, are now adding false eyelashes to its line, including some that are enhanced with mini rhinestones or coloured feathers, to target the occasional client who wants a long and luscious look without the commitment of extensions. For the ultra-deluxe client, Canadian- based Madame Lash is one of the companies offering mink lash extensions. It’s an upscale version of the traditional eyelash extension service. The company’s Silk Mink lashes are non-coated for good adhesion and natural-looking for a flawless style. It’s a perfect pre-party perk-me-up! S
salon52.ca
PHOTO COURTESY OF NOVOLASH
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