This page contains a Flash digital edition of a book.
owners of Forte’s new hotel along with the Al Farida Investment Company, has decided to delay large aspects of its Saadiyat Island development is also far from ideal. The TDIC is to push back the opening of the three blue-chip museums earmarked for a project intended as the capital city’s cultural centre. The Louvre Abu Dhabi will open first but that is unlikely to happen before at least 2014. But Sir Rocco remains unfazed by the competition emerging in the hotel sector. “The expansion in luxury bedrooms


in Abu Dhabi over the next six months is significant and there is no doubt that there will be a supply/demand imbalance in the short-term. “But inbound tourism is growing at a


very rapid rate and occupancies in the current year have been extremely high. It will not take long for a more balanced market to return.” The Abu Dhabi Tourism Authority


has released figures that back up Sir Rocco’s argument. The city has targeted receiving a total of two million visitors in 2011 and by the end of September more than 1.5 million guests had checked in, a 14 per cent increase year- on-year, and this has generated a six per cent rise in revenues to $838 million. Similarly, Forte’s prediction of an over-


supply issue in the immediate future also appears accurate. A recent survey by TRI Hospitality Consulting revealed that while demand is moving in the right direction, average room rates (ARR) most certainly are not. In the 12 months to September, ARRs plunged more than 20 per cent in the UAE capital, even while demand rose by a solid 7.1 per cent in the same period. Jones Lang Lasalle has estimated that so far this year the current ARR across the city is Dhs 570. Bugra Berberoglu, the GM of Abu


Dhabi’s Emirates Palace, stated the hotel was enjoying “steady occupancy and room rates” and he pointed to events such as last month’s F1 Grand Prix and the Volvo Ocean Race as attractions which will help boost levels in forthcoming months and he regards the


82 / DECEMBER 2011


opening of new hotels as a positive sign. “We are seeing continued growth in the number of visitors each year, and we are attracting more and more visitors from new markets.


”The expansion in luxury bedrooms in Abu Dhabi over the next six months is significant and there is no doubt that there will be a supply/demand imbalance in the short-term.“


“The opening of new hotels by leading


hotel brands is a great indicator of the strength of Abu Dhabi as a destination and will help to boost interest in the city.” Sascha Bartz, the GM of the Park


Rotana and the Park Arjaan by Rotana, which opened at the end of 2009, revealed that while his hotel’s rates had dropped, revenues and occupancy rates were both increasing. But Bartz still foresees issues for some of the city’s


The wave-shaped Rocco Forte Hotel Abu Dhabi was designed by W.S. Atkins and Partners.


hotels due to the delays on Saadiyat Island cooling the continued growth in the number of visitors to Abu Dhabi alongside an on-going increase in the number of new hotels. “In light of the delay of the Saadiyat


Island cultural centre, and the increase in rooms available in town, competition amongst hotels will be fierce. However, the major adverse impact will be for the older hotels since they will have challenges competing with new products coming to the hospitality market.” The world is on the brink of a possible recession and the potential spillover effects could impact upon several markets. For Bartz, the present financial situation would give him pause for thought if he were contemplating a new hotel in Abu Dhabi. “I would not like to open a new hotel now due to the pressure to perform and the potential downturn of business as it will be very difficult to establish a quality hotel operation in such economic conditions.” Sir Rocco Forte, with his hotel’s official opening on November 7 aimed squarely at cashing in on the F1 Grand Prix the following weekend, recognises that the global situation presents a further challenge to his new project but understandably he sees plenty of upside potential.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116