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telecommunications


Osman Sultan, CEO, DU


2


011 has been a year full of milestones for us – big and small. Our focus this year was three-fold – on


our customers, to improve their overall communications experience, our employees, to motivate and reward them


“We understand the faith our shareholders and investors have in du, and our team’s focus has always been to continue our growth and efficiency story and thereby create further value for our shareholders and investors. I’m glad to note that we didn’t disappoint them.”


for their contribution to the growth of du, and very importantly – to create value for our shareholders and investors. For our customers, we specifically


strengthened our network capabilities by upgrading and rolling-out our HSPA+(4G) network that promises a vastly superior user experience. Apart from significant updates to our existing plans, this year we also launched several plans and schemes that tackle new segments such as one designed for Emiratis and women entrepreneurs. For our employees, who constitute human capital and are our primary assets, we undertook several initiatives


to maximise their productivity and motivation in our journey to make them feel proud of their work and contribution. We did this by training them, helping them focus on their personal goals, offering them the right resources and work environment to achieve their goals at work. Last but not least, we streamlined benchmarks and processes to reward the high performers. We understand the faith our


shareholders and investors have in du, and our team’s focus has always been to continue our growth and efficiency story and thereby create further value for our shareholders and investors. I’m glad to note that we didn’t disappoint them. Our company’s good will in the market is at a new high and our scrip continues to be among the good performers in the financial markets. In 2012 I believe we will see a continuation of this year’s trends. Our customers are better informed and demand quality and better value. It is our intention to become the preferred telecommunications company in the country, through constant innovation and delivery of the latest telecom technologies. We will continue to invest in our employees – our biggest assets, and further empower them to bring out the best of their capabilities. And we will be mindful of the value that we create for our shareholders and investors, for they are the ones we are answerable to.


fast facts


- the emirates integrated telecommunications company, du, began operations in 2006, breaking the monopoly held by etisalat in the uae.


- at the end of september this year, du held a 45 per cent share of the mobile market in the uae.


- as of october 2011, the company said that it provided services to over five million people and about 40,000 businesses.


GULF BUSINESS / 65


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