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aviation


president, Emirates airline tim clark, fast facts


– emirates was launched in 1985 with two leased aircraft. today, the carrier has a 160-plus fleet of airbus and Boeing aircraft. the carrier also placed an order for an additional 50 Boeing 777s during the dubai airshow in november, with the deal being valued at $18 billion.


– the airline flies to more than 100 destinations in over 60 countries, and employs a cabin crew of around 12,000 people.


– the airline announced that its net profits for the first half of the 2011 fiscal year fell by 76 per cent, thanks to increasing fuel costs and foreign- exchange losses.


H


ere at emirates we are always looking forward. We have a detailed growth plan that will take us many years


into the future. In 2011, the global airline industry


took a hit from multiple areas. Shifting global economies, political unrest and soaring fuel prices are factors we cannot always plan for. We do our best to mitigate their effect on our business but the reality is that we do not have the power to stop them; we simply have the resilience and determination to weather them. You cannot plan for adversity but you have to be smart enough to expect it and work your way around it. 2011 was a challenging one for


Emirates with the incredible high of our record breaking full-year results in March, followed by a dip in our half year profits in up to September. The excruciatingly high price of fuel has had a detrimental effect on our half year profits, yet despite this we remain on our strong growth trajectory as one of the fastest growing airlines in the world. At Emirates we are looking ahead


to 2012 with cautious optimism. The world economy is currently suffering from disequilibrium.Next year, we expect the global economy to begin to balance itself out again and we are well poised to capitalise on this. We have the network, the aircraft and, importantly, the drive to do so.


54 / DECEMBER 2011


Despite the global slowdown Emirates has not halted our own growth as evident in our recent order for 50 Boeing 777’s, made during November’s Dubai Airshow. World markets are continuing to


develop. Many airlines are still stuck in the 1990’s mind-set and have taken far too long to react to the world’s newest and fastest growing economies. India, China, Africa and Brazil are fast becoming the global powerhouses of this millennium. Adaptation is the key to survival for any business and we have always been quick to react and take advantage of these global shifts. In 2012, markets in Africa and South America will further push themselves forward. Africa in particular is a resource- rich land. The business is there, it’s just a matter of being bold enough to go there and grab it. We already have 19 African destinations and in February next year we will launch Lusaka and Harare taking us to 21. The fact that other airlines are only just waking up to this opportunity-rich land is to their own detriment. There is no great secret to our success. It is the collective hard work of our employees that has propelled Emirates to become the world’s largest airline. We are optimistic about the next 12


months as we continue to move forward with implementing our growth plans. The whole aviation industry has taken a hit this year but with the right planning in place I am certain that 2012 will be a better year for all of us.


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