2011 COMMUNITY PRIDE - PAGE 3


100 Years of Chevy Happy 100th Birthday Chevrolet!


The Chevrolet brand was founded in Detroit on November 3, 1911 by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Technology and Performance From the very start, Chevrolet brought affordable technology to their cars and trucks. Electric starters, anti-lock brakes, fuel injection, and electric stability control were used on Chevrolets throughout the years at affordable prices for the masses. Performance was also made affordable through early four and six cylinder engine technology, and the arrival of the now-famous Chevy small- block V8 in 1955 that opened a new era in attainable high- performance. That engine has evolved into the modern day small-block V8 that powers many trucks and SUVs today as well as the Camaro and Corvette sports cars. The small block V8 and other classic Chevy engines, synchromesh and other advanced transmissions, and work horse vehicles like the 76 year old Suburban have all contributed to Chevy’s reputation as one of the most durable brands around. Design The Chevrolet brand and many of its models have become American icons.


Starting with the “Classic Six” in 1912 and followed by breakthrough designs such as the 1932 Deluxe Roadster, 1935 Suburban, and the 1948 Pickup, Chevy roared into the 50’s with great momentum following World War II. Two of the most popular Chevys ever built arrived in the 50’s with the new 1953 Corvette sports car and the first car outlawed by Nascar, the 1957 Chevy Bel Air.


The 60’s brought the American public the 1963 Corvette


Stingray, the 1969 Camaro, and a host of other popular Chevys like the Malibu and Impala. In fact, a lot of the styling cues for the redesigned Camaro introduced in 2010 were from the classic design of the 1969 Camaro.


The early 70’s brought more classics like the Chevelle, El Camino, and one of the most popular Chevy trucks of all time, the 1972 CK 10. EPA guidelines, oil shortages, and other factors led to a period of average design for the Chevrolet brand in the late 70’s and early 80’s. But trucks were quickly becoming the work horse of the American family, and the introduction of the fourth generation This was the fourth generation of the legendary bowtie pickup, and it didn’t disappoint.


By the late ‘80s, America was driving trucks not only to haul heavy loads, but also as a lifestyle and personal statement. It was cool to drive a truck. And options flooded out of the factories. The new ‘89 pickup turned into a 10-plus-year build-o-rama for the pickup, featuring the Cheyenne, the Scottsdale and the Silverado, with trim and towing packages galore. To this day, the Z71 4x4 Sport Package is still running strong, whether it’s on the road or in a foot of mud. Accessories and styles come and go, but in 1989, the red-blooded Chevy pickup truck re-earned its status as a timeless American icon. 1989 Chevy Pickup re- earned its status as an American icon. One of the most exciting designs that signaled Chevy’s return to design excellence was the 2010 Chevrolet Camaro. First revealed in the movie “Transformers” as the hero “Bumblebee”, the re-introduction of


the Chevy Camaro quickly excited passionate Chevy owners, and quickly outsold the Ford Mustang to once again become the best-selling sports car in America. With such game-changing designs as the new Chevy Cruze, Malibu, Corvette, and Sonic, Chevy is roaring into the next 100 years in style.


Entering the next 100 years, Chevy set out to make a game- changing extended range electric vehicle. One of the most exciting new products in the entire automotive world is the 2011 North American Car of the Year, the 2011 Chevy Volt. The Volt is an extended range vehicle that gets up to an estimated 35 miles gas- and emissions-free on one charge before a gasoline- powered generator is activated providing an extended range up to 375 miles. And with its impressive performance and handling, the Volt has captivated consumers across America. Sax Motor Co. will participate in a six month Volt demonstration period for Chevrolet so that our loyal Chevy enthusiasts can experience this ground-breaking technology first-hand. Look for more details on this program that starts January 1, 2012. Next 100 Years Chevy truly does run deep. From its humble beginnings in Detroit 100 years ago, the Chevy brand has helped transform America and has evolved and flourished to become one of the best-selling automotive brands in the world. With exciting new products and technology just over the horizon, we can’t wait to see what is next for the Bowtie.


All of us at Sax Motor Co. are proud to celebrate 100 years of this iconic brand, and are grateful to be able to sell and service this all-American brand.


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