Channels To Use Work out which of the 'Big Four' social networks


will suit your audience, your key messages and your content.


Facebook is great for reaching a broad consumer audience, and can handle the widest range of multimedia content (text, video, images, events, games).


LinkedIn is better suited for an older and more professional audience.


If you produce lots of video content, think of YouTube. Be more conversational on Twitter.


Use as many relevant channels to underpin your social media success.


Metrics To Use Metrics to track could include:


➡ Key business metrics like increases in leads, sales or sign-ups


➡ The amount of buzz (mentions) about your business on social media


➡ Website traffic from social media sources ➡ Increases in fans, followers and subscribers to your social profiles


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