someone who lacks the ambition and skill required to inspire their audience and achieve the desired outcome.
Hence, there lies an opportunity for those willing to put in the effort to the delivery of their presentations. They encourage clients to think about the ‘experience’ they give to their audience. This can mean opening a presentation without any slides at all, building instead a rapport with the audience and agreeing on, for example, an ambitious outcome for the presentation. It can mean designing slides to deliver just a few, high-level messages rather than presenting a mass of overwhelming detail. And it can mean switching off the slides at several points during the presentation, to encourage audience engagement, constructive discussion and consensus-building.
As far as growth opportunities for ProPez, Chris sees many. One growth opportunity is to further develop the coaching and mentoring proposition, to complement the training proposition – looking at the objectives of a business, developing and communicating the business strategy and marketing propositions, making the business as a whole ‘presentable’.
Be “Presentable” Be “Ambitious”
Deliver An “Experience” Drive Business Outcomes
A second growth opportunity is to market a new intercultural training course – working with Japanese people. Cultural differences can create tremendous frustration in the workplace or when doing international deals and this course is designed to help people work effectively with Japanese colleagues in the shortest possible time – without the frustration and without the high cost of staff-turnover which can often be the consequence.
The training covers three things. Practical exercises in the use of smart English, both written and spoken, with an emphasis on communication and comprehension rather than perfect grammar and sophisticated vocabulary; understanding the cultural aspects of doing business with Japanese companies, especially the decision-making process and the need for consensus; and the day-to-day etiquette of how to work alongside a Japanese colleague.
As a relatively young business, the main challenges today are to develop a big enough network of contacts willing to recommend ProPez, and to establish alliances with businesses which share a similar client base. They have identified ideal partners such as HR and recruitment consultancies, other training organisations, business coaches, and branding agencies.
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